28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 

Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

Alle Folgen

  • 27.05.2020
    23 MB
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    Business Battles | Toilet Paper Wars: White Gold | 4

    Quarantine restrictions during the coronavirus have induced toilet paper panic-buying as people scratch, claw and punch each other to get rolls. But why? What’s behind the frenzy, and how will that affect the TP industry? 

    In the last 150 years, it’s grown from selling humble boxes of paper to mass marketing rolls of delicate, luxurious tissue. And now a wave of eco-friendly independent companies are making a bid for your bathroom business. 

    It’s a high stakes, multi-billion dollar industry that we take for granted. Until we fear losing it. Then all bets are off.

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  • 23.05.2020
    3 MB
    03:46
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    Wondery presents The School of Greatness with Kevin Hart | 80

    Kevin Hart opens up about what it means to win, grow your business, and empower others on this week's episode of The School of Greatness.

    The School of Greatness, hosted by bestselling author Lewis Howes, features conversations with world-class game changers, and dives into topics from entrepreneurship and inspiration, to health and relationships. Get ready to learn the wisdom, skills, and tools to write your own story.

    Subscribe today: http://wondery.fm/SchoolOfGreatness_BW

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  • 20.05.2020
    27 MB
    28:27
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    Business Battles | Tetris: Soviet Blocks | 3

    It’s 1988, and Tetris is making waves. It’s billed as the first Soviet video game, and it’s selling fast.

    But the man who introduced it to the West harbors a secret: he’s doesn’t own the rights. And when his subterfuge fails, a multi-million-dollar battle to win over the communist regime breaks out on the streets of Moscow.

    It’s a clash that pits the Japanese gaming overlords of Nintendo against the sprawling empire of ruthless media baron Robert Maxwell.

    Listen ad-free on Wondery+ here

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  • 18.05.2020
    24 MB
    25:27
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    Business Battles | Cola Space Race: One Giant Sip for Mankind | 2

    It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. 

    So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. 

    But its plan to send its world-famous drink into orbit won’t stay secret for long. And when Pepsi finds out, it sparks a new space race.

    Listen ad-free on Wondery+ here

    ...mehr
  • 13.05.2020
    26 MB
    27:05
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    Business Battles | Monopoly: Winner Takes All | 1

    It's 1902 and political campaigner Lizzie Magie is fighting a losing battle. For years, she’s pushed the idea of a land-value tax, but fewer and fewer people are listening.

    So she’s going to try something new to spread the word. She’s going to make a board game – and not just any game. Magie’s game is going to become the biggest game of all time.

    Trouble is, when the battle for her game breaks out, she’s the one who winds up the loser.

    Listen ad-free on Wondery+ here

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  • 11.05.2020
    27 MB
    28:58
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    Amazon vs Walmart | How COVID-19 Could Change the Retail Landscape | 7

    Since the novel coronavirus hit, Amazon and Walmart have seen a rise in profits, unlike many other retailers. But there have also been struggles to keep up with the flood of customer demands during the pandemic.

    Hundreds of thousands of workers have been hired collectively between Amazon and Walmart. And employees for both companies have accused management of not protecting workers enough from the threat of COVID-19. So how are Amazon and Walmart handling the pushback from disgruntled employees? And will they become even bigger threats in the retail market once the pandemic ends? 

    To find out what the future holds for these companies, we turn to Jason Del Rey, a senior correspondent covering commerce at ReCode. Del Rey also hosted a podcast from Vox and ReCode called “Land of the Giants: The Rise of Amazon.”

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  • 09.05.2020
    7 MB
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    Introducing The Jordan Harbinger Show

    The Jordan Harbinger Show is where self-motivated people, just like you, dig deep into the untapped wisdom of the world’s top performers -- from legendary creators to intelligence operatives, iconoclastic writers to visionary change-makers. We deconstruct the playbooks of the most successful people on earth to help you demystify what they do and how they do it. You’ll learn new strategies, perspectives, and tactics you won’t find anywhere else, then take these valuable insights into your own life and live what you listen.

    Subscribe today: http://wondery.fm/JordanHarbingerShow

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  • 07.05.2020
    28 MB
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    Sponsored: When Small Businesses Think Big - Chobani & Wrigley (Dell Podference) | 2

    This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.

    In upstate New York, a Kurdish immigrant wants to make his biggest dream come true: to produce the tart, custard-thick Greek yogurt of his childhood for American palates. In 2005, he buys an abandoned Kraft factory for cheap. With an ingenious financing deal, standout packaging and clever marketing, he launches Chobani — the yogurt sensation that eventually forces goliaths Yoplait and Dannon to move over. 

    While Chobani launched a quiet incursion, William Wrigley Jr. set out to upend the gum industry in 1893 with an improved spearmint flavor.  After one misstep after another, he finally gets traction. Then the gum monopoly approaches him: join or be crushed. Thanks to a savvy advertising campaign, he blows past them to become the nation’s biggest gum purveyor.

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  • 06.05.2020
    26 MB
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    Amazon vs Walmart - The Stealth Enemy | 6

    As the COVID-19 virus spreads across the globe and forces people inside their homes for months, the world relies on online shopping more than ever. Amazon and Walmart both struggle to keep up with surging demand as their legendary infrastructures are put to the test. And workers inside both companies rise up, arguing that the retail giants are failing to protect them from the virus, prioritizing the bottom line over workers’ health. They’re both more powerful than ever, but also more vulnerable.

    Listen ad-free on Wondery+ here

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    ...mehr
  • 05.05.2020
    30 MB
    31:39
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    Sponsored: When Small Businesses Think Big - Atari & Red Bull (Dell Podference) | 1

    This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we’re featuring inspiring stories of successful companies that started out small.

    In 1972, pinball machines and mechanical games ruled the arcades. Then, Atari founders Nolan Bushnell and Ted Dabney came up with a game on a television screen controlled by two players. Pong helped catapult Atari from a start-up to the leader of video games, where it would stay – almost unopposed – for the next decade. 

    Once Atari made Pong, the company took off like a rocket. But for Dietrich Mateschitz, success was a slog. When he returned home to Austria from a trip to Thailand in 1982, he brought an idea for an energy drink with him. His creation was expensive and tasted foul, and would be rejected over and over.  But a slick marketing campaign made it the symbol of club cool and fuel for daredevils — and it took North America by storm.

    ...mehr
  • 04.05.2020
    22 MB
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    Amazon vs Walmart - Food Fight! | 5

    Amazon decides to go after Walmart’s biggest category: fresh food. But moving into groceries is harder than Bezos expected. Meanwhile, Walmart has finally found success in marrying their online operation with their brick and mortar stores by allowing consumers to order groceries online and pick them up at a store. And with an aggressive new head of online sales — who has a personal vendetta against Bezos — Walmart is feeling good. But, determined to make an impact in the world of fresh food, Bezos makes a move that surprises everyone and upends the retail world yet again.  


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  • 29.04.2020
    21 MB
    22:51
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    Amazon vs Walmart - There’s No Business Like Shoe Business | 4

    Walmart finally decides to focus aggressively on its e-commerce division, but struggles with the best way to use the internet to reach consumers. They decide their best strategy is to buy up successful online retailers. Unbeknownst to Walmart, Amazon, which is looking to move into apparel sales, is pursuing a similar strategy.  As the two companies go head-to-head over an unlikely product, Walmart is unprepared for just how dirty Amazon will play.

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    ...mehr
  • 27.04.2020
    24 MB
    25:45
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    Amazon vs Walmart - Priming the Public | 3

    By the mid-2000s, Walmart is starting to show some cracks. They are still successful, but bad press and sluggish growth are taking a toll on their earnings. The company debates the best way to move forward, including focusing on online sales, something they’ve long eschewed. As Walmart waffles, Amazon launches a risky new program that sews internal dissent, but moves the goal posts for e-commerce once again. 

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    ...mehr
  • 23.04.2020
    4 MB
    04:31
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    Introducing American History Tellers

    Join Lindsay Graham, host of Wondery’s American History Tellers as he takes you to the events, the times and the people that shaped American culture. In the new season, Rebellion in the Early Republic, he explores the 1780s where the dust has barely settled on the American Revolution and new turmoil puts the country’s security at risk. Fear of violence and disorder haunted early Americans as class revolts and racial conflict threatened the very fabric of American life. Listen to the full episode: wondery.fm/AHT_businesswars.

    ...mehr
  • 22.04.2020
    24 MB
    25:53
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    Amazon vs Walmart - Provoking the Giant | 2

    In the late 1990s, Walmart is happily trucking along, dominating the American retail market. They’re expanding locations and increasing their own backend efficiencies to keep prices low. It’s a formula that’s worked for decades and they see no reason to change now.

    But as Bezos expands Amazon’s offerings, he quickly realizes that he doesn’t have the infrastructure to keep up with his ambitions. His warehouses are in chaos. There is only one company that knows infrastructure at the scale he envisions: Walmart.  

    When Bezos starts poaching Walmart’s executives, he brings Amazon into Walmart’s sights. And they don’t like what they see.

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  • 20.04.2020
    22 MB
    23:51
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    Amazon vs Walmart - The Big Bang Theory of E-Commerce | 1

    Ninety-six percent of Americans now shop online, snapping up everything from rare coins to industrial-sized barrels of hand sanitizer. Almost half of those purchases take place on one website: Amazon. 

    But before sales were a click away, Walmart was the top dog, decimating main streets across America with its big-box efficiency and ruthlessly low prices. 

    It’s 1994, and a slim 30-year-old with thinning hair dreams of leaving his high-paying finance job to sell books on the internet — a move he’s convinced is his ticket to one day dominating the world of e-commerce. Jeff Bezos just has to break the news to his parents. Luckily, he’s already found the perfect name for his new venture. 

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  • 15.04.2020
    23 MB
    24:25
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    An Inside Look at The North Face with Former CEO Hap Klopp | 7

    One of the key players in the story of The North Face is Hap Klopp, who in 1968, bought the then-burgeoning outdoor sports equipment store. He bought the company for the bargain price of $60,000.

    Klopp was CEO of The North Face for the next 20 years, and turned the small chain of Bay Area stores into a multi-million dollar business. Today, The North Face is a global brand that can be found in 5,000 locations across 50 countries. 

    We’ll hear from Klopp on what the journey was like to become one of the biggest outdoor apparel brands.

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  • 13.04.2020
    25 MB
    26:14
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    The North Face vs Patagonia - Eco-Samurai | 6

    It’s 2010 and Yvon Chouinard is about to give Patagonia’s executives their toughest challenge yet: telling people to buy less Patagonia gear.

    Meanwhile, The North Face is playing catch up on environmental responsibility with a spate on new initiatives.

    But soon, the two rivals will find themselves coming together to battle a common foe.

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  • 08.04.2020
    26 MB
    27:38
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    The North Face vs Patagonia - Rescue Mission | 5

    It’s the late 1990s and The North Face is seeking to attract mainstream customers by opening hundreds of Summit Shops within the nation’s stores.

    But when the expected avalanche of sales fails to materialize, the company finds itself slipping over the edge.

    Meanwhile, Patagonia steps up its mission to become a responsible company by tapping into the latest in textile tech. 

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  • 06.04.2020
    26 MB
    27:07
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    The North Face vs Patagonia - Zen and the Art of Business | 4

    It’s the dawn of the 1990s and Yvon Chouinard is struggling to come to terms with his new status as a successful entrepreneur. He cannot decide what to do with the fast-growing monster he’s created.  

    Meanwhile, The North Face’s new owner Odyssey International is pushing the limits as it scrambles to become the king of the mountain.

    But when economic headwinds roll in and bring recession, both companies find themselves battling unforgiving conditions.

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  • 01.04.2020
    27 MB
    28:22
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    The North Face vs Patagonia - Patagucci | 3

    It’s the late 1970s and Patagonia’s living hand to mouth and looking for a way to stoke sales. But when founder Yvon Chouinard suggests making a jersey from an unusual fabric, Patagonia creates a mountain staple and finds its products becoming a favorite of the catwalk crowd.

    Meanwhile, The North Face faces tough terrain as Asian imports undercut its American-made gear and the growth in backpacking sales flatlines.

     But as both companies rise higher and higher up the corporate ladder, Chouinard and North Face CEO Hap Klopp find themselves wondering what it’s all for.

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  • 30.03.2020
    26 MB
    27:27
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    The North Face vs Patagonia - Blazing Trails | 2

    It’s 1970 and The North Face’s new owner Hap Klopp is on a mission to turn the dirtbag outdoor store he bought into an industry trailblazer. But with outdoor activity still a niche pastime, he’s going to have to do more than create gear – he’s going to have to create a market too.

    But Klopp’s not the only one tapping into new opportunities. Climbing equipment maker Yvon Chouinard is about to make a chance discovery in Scotland. It will lead him into the apparel business through a new venture called Patagonia.

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  • 25.03.2020
    23 MB
    24:56
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    The North Face vs Patagonia - Dirtbags | 1

    It’s the 1960s, and two climbing buddies are about to lay the foundations for a new industry.

    The older of the two is an outdoorsman and part-time blacksmith Yvon Chouinard. His younger buddy is Doug Tompkins, who abandoned his Connecticut rich-kid life to find his kicks in the wilderness.

    Niether dreams of riches. They just want enough money to keep climbing. But when they both start businesses based on their hobby, little do they realize that they’re about to climb the heights of corporate America too.

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  • 23.03.2020
    23 MB
    24:27
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    Starbucks vs Dunkin - Luckin: China’s Coffee Dark Horse | 7

    There’s no doubt that Starbucks and Dunkin Donuts have created empires throughout the U.S. and internationally. Starbucks has more than 15,000 locations in the U.S. alone, and Dunkin Donuts is now in 43 countries. But there could be yet ANOTHER brewing business that’s raring to make a dent in Starbucks’ customer base.


    Hailing from China, that new competitor is Luckin Coffee, marketing itself as the convenient gourmet coffee choice, with a lower price point than Starbucks. Sounds a bit like Dunkin’s strategy, right? And in May of 2019, the Chinese coffee giant made its initial public offering in New York.


    So could Luckin be on its way to the U.S.? And if so, should Starbucks prepare for its next “Business War” with Luckin here on American soil?


    For some answers, our host David Brown chats with market strategist Judy Ganes. Ganes is president of J Ganes Consulting where she focuses on products such as sugar, cocoa, and of course, coffee. 

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  • 18.03.2020
    25 MB
    26:25
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    Starbucks vs Dunkin - The Cold Rush | 6

    Dunkin and Starbucks are going full on 21st century, doing all they can to top each other with new concept stores, vast emporiums, vegan food options, oat milk lattes and “high- velocity innovations.” But the real world keeps intruding and they can’t get away from it. For all their success, can they truly command their futures? 


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  • 16.03.2020
    26 MB
    27:44
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    Starbucks vs Dunkin - A Grande Fail | 5

    The Great Recession doesn’t play favorites and both Starbucks and Dunkin are hit hard.  As more customers make coffee at home, Dunkin leans into its reputation as the “everyman’s brand” to lure them back. Meanwhile, Starbucks looks to cash in on an untapped beverage market with a risky move. And they both have to contend with public outcry after major PR blunders.


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  • 11.03.2020
    24 MB
    25:44
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    Starbucks vs Dunkin - Trouble is Brewing | 4

    Howard Schultz can hardly believe the mess his company is in, with sales in free fall. To pull out of it, he’ll need to make a radical move. Yet no matter what he does, Starbucks’ problems only get worse. And Dunkin Donuts is in expansion mode, looking to capitalize on the coffee giant’s missteps. Then, a blind taste test tips the scales in an unexpected direction.


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  • 09.03.2020
    28 MB
    29:46
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    Starbucks vs Dunkin - Schultz vs The Bean Counters | 3

    Howard Schultz has found his mission. He’s burning to turn Starbucks into an espresso bar business, but he can’t convince Starbucks owners to get onboard. Back in the Northeast, Bill Rosenberg is frustrated too. His son, who’s now Dunkin Donut’s CEO, has ideas that seem sure to wreck the company. Both Schultz and Rosenberg, 3,000 miles apart, are looking for ways to assert control. But soon, Starbucks and Dunkin will come head to head with their biggest challenge: each other.


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  • 04.03.2020
    25 MB
    26:43
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    Starbucks vs Dunkin - Mission Espresso | 2

    While Dunkin Donuts expands and flourishes, Howard Schultz is bored. But then the 28-year-old New Yorker gets wind of a Seattle company with just four stores that’s selling more coffee makers than Macy’s. He’s got to know why. So he heads to Seattle to check out this company that calls itself Starbucks Coffee and Tea. What he finds there is a revelation but while he’s being seduced by the aroma and taste of delicious coffee, Dunkin Donuts popularity is soaring thanks to a beleaguered baker. 


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  • 24.02.2020
    25 MB
    26:47
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    Encore: Nintendo vs Sony - No Surrender | 6

    After years of sitting on the sidelines of the next-generation console war, Nintendo is finally ready to make its move. But, the years it’s spent building it’s reassuring family-friendly reputation is now a weakness. Nintendo children of the 80s are all grown up, and want adult games. Sony is able to release edgier fare like Grand Theft Auto and Tomb Raider. The half-decade cold war between Sony and Nintendo is about to turn hot. Their next head-to-head battle is a multi-billion dollar clash that will define the future of video games. And in the real world, just one of them can prevail.


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  • 29.01.2020
    5 MB
    05:54
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Introducing WeCrashed

    The Rise and Fall of WeWork is a stunning story of hope and hubris. WeWork was the poster child for a new economy. Its founders wanted to revolutionize everything about the way people lived their lives. Its charismatic founder Adam Neumann had an intoxicating vision for the company — but did it ever match the reality?

    Subscribe today: wondery.fm/wecrashedBW

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  • 27.01.2020
    25 MB
    26:24
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    Boeing vs Airbus - The Max Controversy | 7

    For more than 50 years, a version of Boeing's 737 aircraft has sailed the skies, dominating the market for short-range, short-haul domestic planes. The 737 is the best-selling commercial aircraft of all time. But competition in the late 1980s got fierce when Airbus entered the market with its model A320. The corporate giants would duke it out for the biggest market share. We conclude our series on Boeing vs. Airbus with aviation safety expert Tom Anthony of the University of Southern California. He joins us to talk about the rivalry, how a major corporate culture shift changed Boeing and what exactly went wrong with the 737 Max.


    ...mehr
  • 22.01.2020
    27 MB
    28:52
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    Boeing vs Airbus - Mayday | 6

    It’s 2011 and Airbus and Boeing are battling for the biggest deal in commercial aviation history. American Airlines is looking to buy 460 single-aisle airplanes and with the European jet giant going all out to win the contract, Boeing’s under pressure. But when the U.S. plane maker makes a daring strike to win over American, it sets off a chain of events that will plunge Boeing into the biggest crisis in its 100-year history.

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  • 25.12.2019
    27 MB
    28:29
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Ford vs Chevrolet - Detroit Joins the War | 2

    FDR believed that WWII was a contest of mass production. Whoever could build the most trucks, tanks, guns and airplanes would come out on top. What power could defeat the United States of America and its massive automobile industry? But for Roosevelt’s arsenal to work automakers will have to put aside their rivalries and retool.


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  • 23.12.2019
    30 MB
    32:03
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Ford vs Chevrolet - Tin Lizzie Becomes Roadkill | 1

    In 1896, Henry Ford puttered around Detroit streets testing his “Quadricycle.” This was the whimsical beginning to a revolution that redesigned the landscape of America.


    Cars changed the way America lived, worked, ate, shopped, and listened to music. And more than 100 years ago, the entire industry was a group of men, whose names are now emblazoned on every bumper, just hanging out at their local bar.


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  • 18.12.2019
    23 MB
    24:10
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    Macy’s v Gimbels - Last Store Standing | 6

    It’s the 1960s and as Americans flee cities for the suburbs, Macy’s and Gimbels face tough choices. How do they compete with the rise of discount retailers and the exciting new shopping palaces known as malls? Weakened by industry disruption, both stores become vulnerable to the new wave of financial tactics — takeovers and leveraged buyouts. One store’s fateful decision during this transition period will end with it closing its doors forever.

     

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    ...mehr
  • 16.12.2019
    22 MB
    23:54
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    Macy’s vs Gimbels - Wartime Wagers | 5

    In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression era regulations governing retail leads to a series of price wars between all the department stores. None is as extreme as the one between Macy’s and Gimbels, which ends in mayhem, and sometimes, violence. The price wars force Macy’s to choose between honoring a sacred, century-old discount policy, or risk ending the year in the red for the first time in company history.

     

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  • 11.12.2019
    25 MB
    26:39
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    Macy’s vs Gimbels - Diversify or Die | 4

    It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses.


    If you or someone you know is struggling with mental health, here are some additional resources: 

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    National Alliance on Mental Illness: 1-800-950-6264

    Crisis Text Line: Within the US, text HOME to 741741

    Depression and Bipolar Support Alliance: 1-800-826-3632

     

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  • 09.12.2019
    21 MB
    22:03
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Macy’s vs Gimbels - Showdown over Manhattan | 3

    It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship on 34th street, in the still seedy red light district of Herald Square. It will take some persuading. And by the time the new venture reaps its reward, the family will be famous for a new reason; the heroism of one of the store’s founding fathers and his wife on the fateful voyage of the Titanic.

    Gimbels now has mammoth enterprises in Milwaukee and Philadelphia, and one of Adam’s sons also has greater ambitions. He urges the Gimbel elders to ride the wave of Macy’s high profile and build an even bigger store right on the rival’s doorstep. And when they balk, he comes up with a dastardly plan.

      

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  • 04.12.2019
    23 MB
    24:00
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    Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2

    As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation arrives in the form of another recent immigrant from war-torn Germany, Lazarus Straus. His family will lead Macy’s into the next century and a golden age of the department store.

    But Adam Gimbel has been busy in Indiana; he now has a prosperous business and 11 children. His seven sons spur their father on to open a bigger and better store in booming Milwaukee. Their ambition and Macy’s growing fame in New York will soon lure the Gimbel Brothers east to challenge him on his home turf.

     

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  • 02.12.2019
    21 MB
    22:42
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Macy’s vs Gimbels - The Frontiersman and the Whaler | 1

    It's the mid 1800s and two very different young men set out in the world to make their fortunes. A young boy from Nantucket spends four years at sea on a whaling ship, the other becomes an itinerant peddler in the wilds of Indiana. These two adventurers, R.H. Macy and Adam Gimbel, eventually settle down as merchants, and open their own dry goods stores. They don’t know each other yet, but, as they each grow their businesses, they inadvertently create what we now know as the department store.

     

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  • 18.11.2019
    29 MB
    30:34
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Chocolate and Sustainability | 7

    Growing the cocoa needed to produce chocolate on the scale a company like Mars or Hershey needs is an immense undertaking. One serious consequence chocolate producers are now facing is deforestation in countries that grow the cocoa for the world's chocolate demands. The Washington Post reports that in 2017, 40 football fields of tropical forests were lost every minute, spurred by the demand for cocoa and other goods like soybeans and palm oil. We conclude our series Hershey vs Mars with Steven Mufson. He reports on business and climate change for The Washington Post and he joins us to talk about why deforestation has become such a serious issue and why producing environmentally sustainable chocolate is so hard. 


    You can read Steven Mufson's reporting on chocolate and deforestation here: https://www.washingtonpost.com/graphics/2019/national/climate-environment/mars-chocolate-deforestation-climate-change-west-africa/

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  • 13.11.2019
    26 MB
    27:10
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hershey vs Mars - Global Chocolate Domination | 6

    It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. 

    Meanwhile, Mars is on a mission to become the world’s candy king. And with Hershey yet to break ground outside the U.S., the opportunity to catch up is fading fast.

    Hershey knows there’s one move that could transform its overseas fortunes: a merger with its British soulmate Cadbury. The question is can it secure Cadbury’s hand in marriage before Mars triumphs in its quest for global chocolate domination.

     

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  • 11.11.2019
    24 MB
    25:35
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    Hershey vs Mars - A Chocolate Rolls Royce | 5

    It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ market share.

    Not that Mars has any intention of surrendering pole position without a fight. It thinks it can stop Hershey in its tracks by focusing exclusively on best-selling brands like Snickers, M&M’s and Milky Way.

    But what neither company knows is that a tempting opportunity from Hollywood is about to disrupt the balance of power in candy land.

     

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  • 04.11.2019
    25 MB
    26:57
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hershey vs Mars - A Candy-Coated Prayer | 3

    It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer.

    First he needs to get his new candy venture off the ground. But to do that he needs help. Help from Hershey.

    But while Forrest’s laying plans, Hershey’s trying to get over the death of founder Milton Hershey and grappling with an unexpected opportunity to become a global player.

     

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  • 30.10.2019
    25 MB
    26:25
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    Hershey vs Mars - Blast Off | 2

    It’s 1923 and the Hershey Chocolate Company dominates the candy bar business. With its milk chocolate Hershey bar and bite-sized Kisses, Hershey seems impossible to beat. 

    But in a Chicago police station, an awkward father-son reunion is about to sire a new challenger in the candy business.

    That challenger is Mars and it’ll make its breakthrough by wrapping nougat in chocolate. For now, it’s got no plans to topple Hershey.

    But all that’s going to change when a family feud spawns a European offshoot, the launchpad for a new and far more aggressive candy empire.

     

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  • 28.10.2019
    27 MB
    28:10
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    Hershey vs Mars - Chocolate Town | 1

    It’s 1886 and in New York City, a young confectioner called Milton Hershey is desperately trying to save his business.

    He’s been struggling for years. He founded his first candy business in Philadelphia, only to watch it collapse. His second venture lasted just weeks. Now, he’s loaded up with debts he cannot pay.

    But he’s about to get a visit from a man who will change his fortunes forever, paving the way for him to introduce America to the joys of milk chocolate… and build a sweets-fueled empire.

     

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  • 24.10.2019
    5 MB
    05:49
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Wondery Presents Bad Batch

    In Wondery's new series Bad Batch, host Laura Beil (Dr. Death) investigates the multi-billion dollar underregulated industry of stem cell therapy where greed and desperation collide. When a group of patients wind up in a Texas hospital in critical condition, the trail leads back to one stem cell company and its charismatic CEO. What happens when a supposed miracle cure leaves you worse off than before? Listen to Bad Batch at wondery.fm/BadBatchPod

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  • 21.10.2019
    26 MB
    27:08
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Facebook vs Snapchat - Snapchat’s Comeback | 6

    It’s June 2018. Mark Zuckerberg is struggling and morale at the social media giant is low. Facebook has been battered by data breaches and there’s no end in sight.  Meanwhile, Evan Spiegel has a chance to turn Snapchat around by refocusing on the teens who’ve abandoned Facebook.

     As Snapchat unveils new features, the startup begins its next battle: To become profitable. And in order to stay the course, Zuckerberg must earn back the trust of Facebook’s users — and regulators who want to break it up.


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  • 16.10.2019
    23 MB
    24:30
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Facebook vs Snapchat - Stock Market Tailspin | 5

    It’s April 2017, and Mark Zuckerberg is issuing a new challenge to Snapchat. By making its face filters open source, the tech giant is coming directly for Snapchat's most popular feature. But founder Evan Spiegel has other things to worry about: Snapchat is hemorrhaging users, and its share price is plummeting.

    But when the Cambridge Analytica scandal breaks, Facebook's most pressing battle moves to the court of public opinion.


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  • 14.10.2019
    23 MB
    24:20
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Facebook vs Snapchat - Facebook Fights Back | 4

    It's September 2015 and Snapchat has just hit on a game-changer for the young company: filters that augment users' faces. Thanks to some celebrity love, the new feature becomes wildly popular. But Mark Zuckerberg is watching closely, and acquires a competing startup.

    Then, Zuckerberg switches up his strategy. His new philosophy: Don't be too proud to copy. Unfortunately for Spiegel and Murphy, this is going to have devastating consequences.


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  • 09.10.2019
    28 MB
    29:28
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Facebook vs Snapchat - The Offer | 3

    It’s November 2013, and Mark Zuckerberg is about to make Evan Spiegel and Bobby Murphy an offer he thinks they can't refuse. But when Spiegel and Murphy do the unimaginable, it prompts Facebook to compete — by copying.

    Snapchat is gathering steam, but data leaks are hurting the company's credibility and Spiegel's  reputation. To survive, they're going to have to do the hardest thing for a startup — grow up.


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  • 07.10.2019
    27 MB
    28:59
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Facebook vs Snapchat - Children of Privilege | 2

    It's the new millennium and Mark Zuckerberg is bored in high school. He's a prodigious student so smart he's already taking graduate level coding classes at Mercy College. Soon, he's going to build a product that will change the Internet forever. Now he just has to graduate high school.

    Evan Spiegel, meanwhile, grows up rich and spoiled. He parties his way through high school and lands in a fraternity at Stanford. But things are about to get serious for Spiegel as Zuckerberg reaches out.


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  • 02.10.2019
    26 MB
    27:41
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Facebook vs Snapchat - Vanishing Act | 1

    It’s April 2011, and Evan Spiegel is about to present his class project. Right now, it's called Picaboo. Soon, it's going to become Snapchat. But for Spiegel, this is more important than grades--at stake are potential investors and the future of communication as we know it.

     Mark Zuckerberg, meanwhile, is sitting on the world's biggest social networking site, boasting 500 million users. But he knows his success depends on staying relevant. To do so, he's going to have to compete with Snapchat.


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  • 30.09.2019
    28 MB
    29:39
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    WWF vs WCW - The Future of Pro Wrestling | 7

    World Wrestling Entertainment is the dominant name in professional wrestling but new promotions are now challenging the WWE’s dominance. We conclude our series on WWF vs WCW with David Shoemaker, author of The Squared Circle: Life, Death, and Professional Wrestling. Shoemaker joins us to talk about whether or not these new companies can succeed against Vince McMahon's behemoth and what it means to be the best professional wrestler in the world.


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  • 25.09.2019
    28 MB
    30:09
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    WWF vs WCW - Down for the Count | 6

    It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture.

    McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to help him in his mission, he’s getting back-up from a high-flying TV executive and a bunch of Wall Street bankers.

    WCW chief Eric Bischoff is determined to stop WWF’s comeback at all costs. But he’ll soon discover that his most dangerous enemy isn’t McMahon — it’s the executives on his own team.


    ...mehr
  • 23.09.2019
    26 MB
    27:23
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    WWF vs WCW - Shock Tactics | 5

    It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business.

    It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family audience, another that will seek to capture the young males who crave more violent and outrageous entertainment than the WWF offers.

    But Vince McMahon has a plan of his own. He’s going to push the WWF in a new direction by embracing controversy. But it’s a strategy that will put him on a collision course with the cable network the WWF depends on for its survival.


    ...mehr
  • 18.09.2019
    26 MB
    27:20
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    WWF vs WCW - New World Order | 4

    It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention.

    WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is dropping spoiler bombs, luring away WWF’s top wrestlers and trashing the WWF brand.

    And as WCW gains momentum, Bischoff is plotting a killer blow – a shock role reversal that will force WWF boss Vince McMahon to rethink how his wrestling promotion works.


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  • 16.09.2019
    26 MB
    27:15
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    WWF vs WCW - Prime Time | 3

    It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans.

    But the WWF is in no position to fight back. It’s struggling to keep the lights on, there’s discontent among its roster of wrestlers, and Vince McMahon is preoccupied with staying out of prison.

    And now Turner wants to deliver a killer blow. A new Monday night wrestling show that will go head to head with the WWF’s flagship TV program Monday Night Raw.


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  • 11.09.2019
    27 MB
    28:15
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    WWF vs WCW - Bulking Up | 2

    It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation.

    The scandal will leave WWF stuck in damage control mode as it fights to stem the losses from falling TV ratings, ticket sales, and pay-per-view buys.

    Meanwhile, Ted Turner’s trying to get World Championship Wrestling fighting fit with help from a former Pizza Hut regional manager, a self-proclaimed Cowboy, and a back-up announcer who wants to bring wrestling to Disney World.


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  • 09.09.2019
    29 MB
    31:11
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    WWF vs WCW - Titan Rising | 1

    It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory.

    But that’s all about to change. Vince McMahon has just taken over the World Wrestling Federation, and he wants war. He’s on a mission to crush all opposition and establish the WWF as the only wrestling game in town.

    But his assault on the wrestling status quo will also make him a powerful enemy: cable TV mogul Ted Turner.


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  • 04.09.2019
    27 MB
    28:12
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Electric Bikes | 7

    Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Journalist Bradley Brownell writes about the auto industry and motorcycles, and has even test driven Harley's new electric bike. He joins us to talk about Harley Davidson, the motorcycle industry and its electric future.


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  • 02.09.2019
    24 MB
    25:44
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Harley and the Biker Wars - Live to Ride | 6

    By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand.

    In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of young riders who may not be attracted to Harley hogs — or motorcycles at all. It’s yet another vexing chapter for the 116-year-old company that refuses to die.


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  • 28.08.2019
    24 MB
    25:54
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Harley and the Biker Wars - The Freedom Machine | 5

    It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys.

    Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Harley’s president, rises as chief of style and design. He not only appreciates the outlaw bikers, he looks like one. Harley-Davidson needs to embrace the image that’s grown around the bikes, and Willie G. seems like the man to lead the charge. But can he pull it off?


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  • 26.08.2019
    26 MB
    27:14
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Harley and the Biker Wars - Japan Takes No Prisoners | 4

    It’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the biggest, most popular of them all—Honda. 

    It’s a nightmare that will force the company to the edge of bankruptcy as the Japanese redefine the industry. Whether Harley can change with the changing times remains to be seen.

    On the literary front, writer Hunter Thompson canonizes the Hells Angels with his bestselling book dissecting the outlaw biker crew, highlighting their passion for Harleys. 

    As Honda’s sunshiney ‘60s ad jingle says, you meet the nicest people on a Honda. It begs the question, who do you meet on a Harley?


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  • 21.08.2019
    19 MB
    20:29
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Harley and the Biker Wars - Uneasy Riders | 3

    By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. The motorcycle riots in the small town of Hollister, California bring huge headlines, and a few years later Hollywood stokes the fires with The Wild One. The first biker gang movie features Harleys front and center, and it’s publicity that the bosses in Milwaukee hate with a passion.

    As the company turns 50, it gets a unique gift when its archrival finally bites the dust. But the competition remains stiff as Harley revs up to deal with invaders from England and — on the plus side — there’s a glowing Hog nod from the King of Rock n’ Roll.

     

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  • 19.08.2019
    23 MB
    24:38
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Harley and the Biker Wars - The Hog Is Born | 2

    It’s 1903, and Harley-Davidson is entering the spanking new motorcycle market. Of the hundreds of fledgling brands, the bike to beat is Indian, and Harley has the company in its crosshairs. But a decade later, Harley is on the defensive, scrambling to distance itself from the deadly sport of board track racing and solidify its image as a respectable brand. 

    Indian has its own image problem when Mexican rebel leader Pancho Villa starts leading charges on a Powerplus model. But when the U.S. sends General Blackjack Pershing to hunt Villa down, Pershing’s troops are riding Harleys. 

    But World War I proves a decisive turning point as both companies fight their way closer to the top of the motorcycle world.


    ...mehr
  • 14.08.2019
    24 MB
    25:25
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Harley and the Biker Wars - The British Invaders | 1

    By the late 1940s, Harley-Davidson has become America’s leading motorcycle manufacturer. The family-owned Milwaukee brand has battled hundreds of companies since its first bike rolled out of a backyard shack in 1903. Now they’re facing the birth of the outlaw bikers, disenfranchised WWII vets who love their Harleys—and love to cause trouble. It’s an association that conservative Harley owners can’t stand.

    And fierce competition is coming in from British bike makers. Triumph is churning out lightweight, sporty machines that are the polar opposite of Harley’s heavy hogs, and everyone is vying for a piece of the lucrative U.S. market. Things get so cutthroat that Harley-Davidson appeals to the government. It’s an appeal that will not have happy results for the Milwaukee contingent. And the problems are just beginning.


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  • 12.08.2019
    32 MB
    33:39
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    The Latest from Business Wars Daily | 1

    A shakeup in the maple syrup industry. The slowest pizza delivery in the world. Pet food companies cashing in on your love for Fido. On our sister show Business Wars Daily, we bring you breaking news about the business rivalries you know and love — along with some you’ve never heard of before. This week, the latest and greatest of our weekday updates, including an unconventional entrant to the life insurance industry and how harnessing progressive values helped a tear-jerking ad campaign go viral. 


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  • 07.08.2019
    25 MB
    26:41
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Business Battles - Monster vs Beats by Dre | 1

    With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when headphones became fashion, what it takes to get people to shell out $350 for a pair, and what happens when a million dollar mistake becomes a billion dollar mistake. 

     

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  • 05.08.2019
    27 MB
    28:37
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Cereal Wars-The Most Important Meal | 7

    Breakfast is the most important meal of the day! Or is it? While that phrase sounds scientifically and nutritionally sound, it’s origins can be traced back to cereal company marketing departments. We conclude our series on the cereal wars with Alex Mayyasi, editor of Gastro Obscura. Alex has traced the origins of breakfast as a meal and how cereal marketing came to be so aggressive.

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  • 31.07.2019
    23 MB
    24:58
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Cereal Wars - Going Soggy | 6

    It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.

    But even as the two rivals slug it out for number one, they’re both facing a new reality: a market that’s losing its appetite for cereals as people abandon their breakfast bowls for grab-and-go morning meals of granola bars, bagels and Egg McMuffins.


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  • 29.07.2019
    25 MB
    26:03
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Cereal Wars - Trix of the Trade | 5

    It’s the 1980s and General Mills is making waves with a new cereal based on the world’s hottest video game: Pac-Man. 

    But Kellogg’s is hoping to cash in on a different trend: the growing clamour among adults for healthier breakfasts.

    So it’s plotting a taboo-busting ad campaign that will rewrite the rules of cereal promotion and spark an all-out battle among the cereal makers to win over the health conscious.

     

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  • 24.07.2019
    26 MB
    27:09
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Cereal Wars - Cereal Offenders | 4

    It’s the late 1950s and General Mills is playing catch-up. While Kellogg’s and Post are thriving on the back of animated characters and sugary cereals, General Mills’ cereals are looking stale. So now the Cheerios maker is on a mission to create its own roster of cartoon heroes who can charm children into demanding its cereals.

    As General Mills fights back, Post is looking to the stars. It's planning a direct attack on Kellogg’s best-selling cereal with help from the space race.

    But after years of selling sugary cereal with loveable characters, the cereal giants are about to face a backlash on Capitol Hill.

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  • 22.07.2019
    24 MB
    25:29
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Cereal Wars - Sugar Rush | 3

    World War II is in the rearview mirror, and breakfast cereal is on the brink of a new calorific era. Post Cereals decides to break from its healthful past and start sugar coating its cereals. It’s a move that leaves Kellogg’s and General Mills in a quandary: should they follow Post’s lead or stick to their nutritional traditions?

    But sugary cereal isn’t the only new challenge the cereal giants are wrestling with. A new, exciting medium called television is taking off fast and changing the rules of cereal promotion. And this TV and sugar boom is going to put children at the heart of the cereal business.


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  • 17.07.2019
    24 MB
    25:46
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Cereal Wars - Breakfast of Champions | 2

    It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother. 

    But there’s about to be another entrant to the cereal business. General Mills is an upstart out of Minneapolis with an idea for a new cereal that will help the company stand out from the competition. The donut-shaped oat puffs even have a catchy name: Cheerioats. 


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  • 15.07.2019
    23 MB
    24:56
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Cereal Wars - A Divine Mission | 1

    It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal.

    But when he refuses to exploit the full profit potential of his creations, one of his former patients seizes the opportunity to become a breakfast millionaire — much to the frustration of Dr. Kellogg’s long-suffering younger brother Will.


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  • 10.07.2019
    25 MB
    26:57
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Gibson vs Fender - The Future of the Electric Guitar | 7

    Ian S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation becomes increasingly digital.

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  • 08.07.2019
    23 MB
    24:53
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Gibson vs Fender - Attack of the Robot Guitars | 6

    In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds of guitar lovers worldwide.     

    Gibson CEO Henry Juszkiewicz doesn't want to just dominate the electric guitar market. He wants to reinvent it. And with guitar sales declining, he goes all-in on new technology that will either revitalize Gibson — or sink it.


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  • 03.07.2019
    23 MB
    24:08
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Gibson vs Fender - Back From the Brink | 5

    It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games.

    A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap?  


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  • 01.07.2019
    21 MB
    22:08
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Gibson vs Fender - Les Pauls Unleashed | 4

     In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production.

    Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity? 


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  • 26.06.2019
    23 MB
    24:59
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    Gibson vs Fender - The Stratocaster Blasts Off | 3

    Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's a hit.

    With their higher volume and heavier tones, the Les Paul and Stratocaster help give rise to a new style of music: rock 'n' roll. It opens up a whole new market for electric guitars -- but which company will dominate?   


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  • 24.06.2019
    26 MB
    27:20
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Gibson vs Fender - Loud and Clear | 2

    It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of solid wood is a joke. But its bright, powerful sound and lack of feedback make it a hit with guitar players.

    Gibson's ambitious young president, Ted McCarty, knows his company has to counter with a solid-body electric guitar of its own. To market the instrument, Gibson will turn to the most famous electric guitarist in the world, a man who happens to be an old friend of Leo Fender's — Les Paul.


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  • 19.06.2019
    24 MB
    25:52
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Gibson vs Fender - Les and Leo | 1

    In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age.

    One of them, guitarist Les Paul, tries unsuccessfully to convince one of America's oldest guitar companies, Gibson, to mass-produce his "Log" — one of the first solid-body electric guitars. Gibson turns him down flat. But when a radio repairman turned inventor named Leo Fender sees Paul's Log, he's inspired to attempt his own version of a solid-body electric — and his creation will go on to forever change the way guitars are made.


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  • 17.06.2019
    24 MB
    25:22
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Anheuser-Busch vs Miller - Fighting the Crocodile | 6

    It’s a new century and the beer industry is changing fast. Beyond America, new brewery empires are forming and they want to buy their way into the lucrative U.S. market.

    And Miller is the first to fall, bought out by a South African company that wants to pull the Milwaukee brewery out of the doldrums.

    But Anheuser-Busch isn’t worried. It’s the biggest brewer on the planet by some margin. But the king of beers is about to discover that its throne isn’t as secure as it thinks.


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  • 12.06.2019
    23 MB
    24:41
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Anheuser-Busch vs Miller - Surprise Attack Dog | 5

    It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.

    With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that see the company travel to Japan, disguise itself as a microbrewery, and go head hunting.


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  • 10.06.2019
    22 MB
    23:08
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Anheuser-Busch vs Miller - Miller Killers | 4

    It’s the late 1970s and Miller is hurtling towards the top of the brewing industry on the back of High Life and Lite. Anheuser-Busch’s new leader August Busch III knows he must act fast to stop the threat.

    But before he can do that there’s internal problems that need fixing. A strike has shut down the company’s breweries and threatening to leave the business disunited and demoralized at the worst possible moment.


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  • 05.06.2019
    22 MB
    23:14
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Anheuser-Busch vs Miller - It’s Miller Time! | 3

    Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign targeting blue-collar workers thirsty for a cold pint...or three.

    But at Anheuser-Busch, a generational rift is brewing — one that could have major repercussions for the beer business. The tensions between conservative-minded CEO Gussie Busch and his forward-thinking son and heir August Busch III are fast approaching the breaking point.


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  • 03.06.2019
    24 MB
    25:17
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Anheuser-Busch vs Miller - Swinging for the Majors | 2

    By 1933 Prohibition is over, and that means the race is on to dominate a beer market that’s been reset. Under the leadership of Anheuser-Busch heir Gussie Busch, the company is out to reclaim the beer throne. But there’s a challenger for the crown — Milwaukee’s top brewery, Schlitz.

    But as these two giants lock horns in the fight for dominance, Miller Brewing is struggling to realize its dream of becoming a major league brewer. And it won’t sit by on the sidelines.


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  • 29.05.2019
    26 MB
    27:42
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Anheuser-Busch vs Miller - The Beer Barons | 1

    It’s 1893 and Chicago is about to host The World’s Columbian Exposition. It’s going to be the biggest show the world’s ever seen, and that means it’s time for Adolphus Busch to shine.

    He’s the owner of Budweiser brewery Anheuser-Busch and the most flamboyant beer baron of the Gilded Age. Busch is determined to use the show to overshadow and outspend his nemesis, Captain Pabst, the owner of America’s number-one brewery.

    But there’s a distraction he’s got to deal with first. A small-time brewer from Milwaukee called Miller has just launched a rival beer. Its name? Budweiser.


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  • 27.05.2019
    31 MB
    32:57
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - What’s Next for Digital Streaming | 9

    On today's special interview episode, renowned media futurist Rich Greenfield returns to fill us in on the latest developments in the streaming wars and how these changes might impact viewers in the coming years. Greenfield is a media and tech analyst with BTIG who has been following the industry for decades.


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  • 22.05.2019
    21 MB
    22:03
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - Streamers Everywhere | 8

    It’s spring 2019, and the Mouse House is determined to challenge Netflix for streaming supremacy. Disney CEO Bob Iger draws gasps at an industry event when he announces the new Disney Plus streaming service will cost just seven bucks a month. Then the company drops another bombshell — it’s buying out Comcast’s stake in Hulu, the destination for edgy, adult fare, to expand its streaming empire. Now whatever content Disney makes, it’ll have a platform to host it.

    But Disney isn’t the only company eyeing Netflix’s crown. Apple, Comcast, Viacom, and WarnerMedia are all sharpening their knives. In the battle for eyeballs, anyone could emerge the victor.


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    ...mehr
  • 20.05.2019
    23 MB
    23:59
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - Break the Wheel | 7

    Netflix goes from being a streaming company to a movement in which consumers all over the world decide what to watch, and when and how they watch. The future that Reed Hastings and Marc Randolph envisioned two decades earlier has arrived. The unfettered reign of cable television has ended.

    In 2019, AT&T’s acquisition of HBO’s parent company Time Warner in 2019 throws HBO’s future into even more turmoil. In a post-Game of Thrones world, can the cable network survive? Or will Netflix’s march to domination be complete?


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  • 15.05.2019
    22 MB
    23:32
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - Binge | 6

    Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was onto something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix.


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    ...mehr
  • 13.05.2019
    26 MB
    27:34
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - HBO Gets in the Game | 5

    We take a step back to explore how a little company called Home Box Office went from serving B-movies to 325 homes in Wilkes Barre, Pennsylvania to become the juggernaut that we know as HBO. In the process, HBO, became the standard by which all other cable companies would have to measure themselves -- after all, it’s not TV. It’s HBO.


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    ...mehr
  • 08.05.2019
    22 MB
    23:13
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - The Digital Divide | 4

    You know the expression “content is king”? Well it turns out, sometimes it’s not. Sometimes it’s a hard-working algorithm that burrows into customer habits and viewing patterns. With that, Netflix had a clear upper hand on Blockbuster. That, and the fact that Netflix targeted this new “streaming” technology that in 2007, no one really believed in. Soon they were on top of the world. But it’s dangerous being on top. If you trip, you have a long way to fall.


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    ...mehr
  • 06.05.2019
    22 MB
    23:03
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - Dirty Tricks | 3

    Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the book to get inside Netflix. Sometimes they succeeded — sending “housewives” into warehouses as spies — and sometimes things didn’t go as planned. But when Blockbuster did deliver, they delivered big. They threw everything they had at Netflix, but the war raged on.


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  • 01.05.2019
    19 MB
    20:27
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - Origins | 2

    After Hastings pleaded with Antioco to buy Blockbuster online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer so Netflix would wither and die. Meanwhile, Netflix was struggling to gain legitimacy in Hollywood. Netflix quickly realized that before it could take on the Hollywood gods, it would have to slay Blockbuster.


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  • 29.04.2019
    26 MB
    27:17
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Netflix vs Blockbuster Revisited - Sudden Death | 1

    The way we watch is changing so rapidly that we’ve decided to revisit our very first and most popular Business War: Netflix versus Blockbuster. We’re re-airing an expanded eight-part series following Netflix’s battles against HBO and today’s new entrants into the Streaming Wars.

    It all started around 1997, with a guy named Marc Randolph and his mathematician friend, Reed Hastings. Randolph and Hastings knew they’d have to take on Blockbuster. But what they didn’t anticipate was that their business model would take on network television and eventually change the entire movie industry.

    This was an 8-year total war that left innumerable casualties in its wake: thousands of hollowed out buildings and economic losses in the billions.


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  • 24.04.2019
    23 MB
    24:22
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Ferrari vs. Lamborghini - The Future of Cars | 4

    Electric. Diesel. Driverless. Automobile Magazine’s New York Bureau Chief, Jamie Kitman, joins to talk about the latest developments in the car industry and what’s next for Ferrari and Lamborghini.

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  • 22.04.2019
    22 MB
    23:21
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Ferrari vs. Lamborghini - Supercar Speed Freaks | 3

    It is 1997. For decades, Lamborghini has struggled to survive as a company, and to compete with its nemesis Ferrari. All that is about to change. Volkswagen buys Lambo and injects it with cash and bulletproof German engineering. For the first time ever, Lamborghini can finally compete with Ferrari with a full line of cars—and serious racing.

    The result is a new golden age of supercars, one that we are still living through today.


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  • 17.04.2019
    27 MB
    28:08
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Ferrari vs. Lamborghini - Lamborghini Spawns an Icon | 2

    It’s 1970. At his factory in Italy, Ferruccio Lamborghini is desperate to build a car that can outdo his rival, Enzo Ferrari, whose Ferrari factory is just 20 miles away. With the help of genius designers and engineers, Lamborghini comes up with what many car fans still today call the most outrageous model ever to roll down a road.

    Throughout the decade and beyond, the Ferrari/Lamborghini rivalry spawns the fastest cars in the world, the coolest car movies, and more.


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  • 15.04.2019
    24 MB
    25:42
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Ferrari vs. Lamborghini - The Gauntlet | 1

    It’s the early 1960s. In Maranello, Italy, Enzo Ferrari has made a name for himself building the most exotic road cars in the world. But when a dissatisfied customer named Ferruccio Lamborghini shows up to complain about his Ferrari’s busted clutch, Enzo refuses to accept blame, accusing Lamborghini of not knowing how to drive. Lamborghini vows revenge.

    In 1964, Lamborghini launches its first model, kicking off a rivalry with Ferrari that makes for one of the hottest automotive stories of the 1960s.


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  • 10.04.2019
    30 MB
    31:59
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hasbro vs Mattel - Today's Toys | 7

    Bratz. Monster High. Funko. These are the toys that rule the roost in 2019. Veteran toy industry analyst Sean McGowan joins to discuss the big business of toys today, how Hasbro and Mattel can compete, and what’s going on with Lego.

    You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.

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  • 08.04.2019
    27 MB
    29:02
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hasbro vs Mattel - Screen Dreams | 6

    With the world plugging into the Internet, toys are under pressure. Kids are swapping plastic play for screen-based entertainment and both Mattel and Hasbro need to adapt. The question is: how?

    Mattel’s also finding out the hard way that Barbie’s reign as the queen of dolls is no longer secure. Challengers to her throne are emerging and the first strike against the dream doll comes not from Hasbro, but from within its own offices.

    You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.


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  • 03.04.2019
    23 MB
    24:29
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hasbro vs Mattel - The Shotgun Wedding | 5

    A few months ago, Mattel’s revenues were just fifty million dollars behind Hasbro’s. But now that Hasbro’s swallowed Tonka—the classic maker of Nerf, Play-Doh, and Monopoly—Mattel is half a billion dollars behind, and CEO John Amerman isn’t happy about it.

    Ever since Hasbro turned British fashion doll Sindy into a Barbie lookalike, the two toymakers have been at war. Now Amerman is looking to make a couple strategic acquisitions: one to put Mattel back in pole position, and the other, to spite Hasbro.

    You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.


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  • 01.04.2019
    23 MB
    24:45
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hasbro vs Mattel - Resurrection Joe | 4

    It’s the early 1980s and things are not looking good for Hasbro. The company hasn’t had a hit since Hungry Hungry Hippos; its founding CEO Merrill Hassenfeld has just died; now Star Wars dolls have just about gobbled up the entire action figure market. Hasbro needs to deliver a toy capable of taking on the Star Wars dolls, or else the company risks losing its only source of stable income, the family pencil factory.

    But Hasbro’s not the only toymaker plotting to take on Star Wars. Three thousand miles away in Los Angeles, Mattel’s also preparing an assault on the action figure market. A line of fantastical action figures called The Masters of the Universe.

    You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.


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  • 27.03.2019
    23 MB
    24:50
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hasbro vs Mattel - The House of Cards | 3

    Sizzlers, Mattel’s new motorized Hot Wheels, were supposed to be the top toy this Christmas. But sales have fizzled, leaving Mattel $30 million below target. For the last ten years, Mattel’s done exceptionally well by its investors, but now the toymaker is facing a stock price collapse. To keep up appearances, Mattel starts cooking its books—but the move may end up costing CEO Ruth Handler the company.

    Elsewhere in Toyland, Hasbro’s facing an uncertain future. Kids are turning their backs on G.I. Joe and the company’s short on cash. As its rivals rush towards an electronic future, Hasbro risks being left behind.

    You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.


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  • 25.03.2019
    23 MB
    24:01
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hasbro vs Mattel - Boy Toy | 2

    It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time.

    Mattel’s “accessories sold separately” approach to Barbie has revolutionized the industry. Now Hasbro’s toymakers hope to replicate her success with a doll of their own—for boys. But first, they’ll have to get the green light from CEO Merrill Hassenfeld, who has one iron-clad rule about new toys: no dolls.

    Meanwhile, Mattel’s about to roll out a hot new boy-themed toy of its own that will cement the company’s status as the world’s top toymaker.

    You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.


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  • 20.03.2019
    24 MB
    25:56
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Hasbro vs Mattel - Dream Doll | 1

    It’s the late 1940s and two small toymakers are taking their first uneasy steps. The names of these young hopefuls are Hasbro and Mattel. One’s an offshoot of a pencil manufacturer. The other a husband-and-wife garage start-up.

    But toy-mayking, they soon discover, is an unexpectedly cutthroat business. If either of these companies hopes to survive--let alone succeed--they’re going to need to get creative. Disrupting the embedded and experienced kingpins of Toyland, will require them to take chances on TV, potatoes, Mickey Mouse and one particularly risqué novelty doll from Germany.

    You can find new episodes of Business Wars, completely ad-free, only on Stitcher Premium. For a free month of Stitcher Premium, go to stitcherpremium.com/wondery and use promo code WONDERY.


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  • 25.02.2019
    29 MB
    30:20
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    USFL vs NFL - Risky Business | 7

    Mike Pesca, Slate, joins to talk about the biggest risks facing the NFL, whether the Patriots are good or bad for the league, and what our culture would look like if football never took off as a professional sport in the first place. Plus, he talks about his latest book, Upon Further Review: The Greatest What Ifs in Sports History. Hear more from Mike on his daily podcast, The Gist.

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  • 20.02.2019
    23 MB
    24:10
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    USFL vs NFL - Football Day in Court | 6

    The battle between the NFL and the USFL finally comes to a head. Donald Trump has bullied his way to the top of the USFL and pressured his league into suing the NFL for violating the Sherman Antitrust Act.

    But the NFL Commissioner Pete Rozelle is not about to back down. If the NFL settles now, they’ll be opening the floodgates to a slew of new competitors, and costly trials the league can’t afford. The only course of action? Dismantle the USFL so completely that no one even thinks to challenge the NFL again.  


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  • 18.02.2019
    24 MB
    25:43
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    USFL vs NFL - The Empire Strikes Back | 5

    For nearly two full years, the mighty NFL sat idly by as the upstart USFL tried to chip away at its status, talent, and reputation as the most powerful sports league on the planet. Now, the NFL is ready to settle the score, once and for all.

    The league commissions a Harvard professor to prepare meticulous, 46-page step-by-step plan intended to squash the USFL in its tracks. Commissioner Pete Rozelle prepares himself for battle—but the battle comes sooner than expected. The USFL files an antitrust lawsuit against the NFL, claiming that it has monopolized fall television. At stake? One point three two billion dollars, enough money to kill the NFL.

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  • 13.02.2019
    21 MB
    22:01
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    USFL vs NFL - Making Spring Football Great Again | 4

    Description: It’s 1984, and at USFL franchise offices across the country, multi-million dollar contracts are flowing like Gatorade. As the United States Football League prepares for kickoff on its second season, owners race to recruit the best college players, and steal the stars from NFL rosters.

    Initially, the NFL dismissed the new league as a sideshow stunt. But the USFL’s spending spree has caught the full attention of the veteran league--which is exactly what New Jersey Generals owner Donald Trump wants.

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  • 11.02.2019
    22 MB
    23:16
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    USFL vs NFL - A Challenge to the King | 3

    By most measures, the USFL’s debut season is a success. The games post solid numbers--in both ticket sales and television ratings--offering undeniable proof that there’s an audience for professional spring football. Still, the league is hemorrhaging money. At a post-season meeting, the twelve franchise owners vote on what to do with their fumbling investments. Eleven of the owners decide to stay the course, and even expand the league to bring in more capital, but the owner of the New Jersey Generals, J. Walter Duncan, has had enough.

    Duncan puts the Generals on the market for eight million dollars, hoping the low price will launch a bidding war. But only one man makes an offer: a young, brash, egomaniacal Manhattan real estate developer named Donald Trump.

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  • 06.02.2019
    21 MB
    22:26
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    USFL vs NFL - A General Triumph | 2

    Description: The NFL has faced rival leagues in the past, and routinely squashed them without breaking so much as a sweat. The NFL’s powerful commissioner, Pete Rozelle, assumes the USFL will be no different. He sees the rival league as a joke. A blip on the radar. But then the new league does something no one saw coming: it signs University of Georgia junior Herschel Walker, the biggest star in college football.

    When Walker signs with the USFL’s New Jersey Generals, he leaves more than his college diploma on the table. The Heisman trophy-winner passes up a seat at the table of America’s Team, the legendary Dallas Cowboys. “This,” Rozelle tells his colleagues, “is war.”

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  • 04.02.2019
    24 MB
    25:50
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    USFL vs NFL - Birth of a Spring Football League | 1

    For years, David Dixon has been trying to convince the National Football League to launch an expansion team in New Orleans, but he always comes up empty-handed. Finally, after one too many letdowns, Dixon realizes his only hope for a hometown team is to start his own football league. Unlike the NFL, his league — the United States Football League — will play its games in the spring, and boast rosters full of hometown heroes from regional colleges.

    Fans and investors seem to love the idea. But just then, the NFL announces the location of its next franchise: New Orleans. As Dixon’s long-time dream comes true, he abandons plans to launch the USFL — for now.

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  • 30.01.2019
    27 MB
    28:54
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Best of Business Wars Daily | 1

    Oreo vs. Hydrox. Twitter vs. TikTok. Business rivals are doing battle every day. On Business Wars Daily, we give you a brief daily update, Monday through Friday, on the latest wars between the world’s biggest companies happening right now.

    On this episode of Business Wars, we’re sharing our favorite Business Wars Daily episodes. We’ve got provocative ad campaigns, the next big thing in social media, accusations of corporate sabotage, and of course, beer. Check out Business Wars Daily for a daily fix of Business Wars, hosted by David Brown.

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  • 28.01.2019
    22 MB
    23:45
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    McDonald’s vs Burger King - Breakfast Wars | 7

    Egg McMuffins, Croissan’wiches and coffee. Today’s fast food fight is all about breakfast time. Wall Street Journal reporter Julie Jargon joins to talk about where Burger King and McDonald’s are headed, the rise of eating at home, and how fast-casual chains are taking a bite out of the market.

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  • 23.01.2019
    23 MB
    24:51
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    McDonald’s vs Burger King - Super Fan Supernova | 6

    It’s a new century and times are tough for the burger giants. Burger King’s in a rut and McDonald’s is about to report its first loss in nearly 40 years. Both brands need to reinvent themselves fast. But can they come up with strategies robust enough to shake off the coming economic crisis?

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  • 21.01.2019
    24 MB
    25:59
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    McDonald's vs Burger King - Battle of the Burgers | 5

    Burger King is under pressure. McDonald’s is wowing the nation with a new way to eat chicken and Wendy’s is quickly closing in on the number two fast food spot. Backed into a corner, Burger King prepares to bite back with an ad campaign attacking its rivals directly.

    The heat is on and the burger wars are about to get dirty. It’s a game of kitchen chicken. The only question is who will blink first.

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  • 16.01.2019
    23 MB
    24:13
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    McDonald’s vs Burger King - Have It Your Way | 4

    It’s the 1970s, and the burger barons are turning to TV advertising to propel profits skyward. McDonald’s is betting that a little song and dance can give it the competitive edge, but Burger King is stepping up their ads as well: debuting a killer new slogan that’s sure to set it on a collision course with Burger Chef.

    And while the fast food wars continue to escalate at home, McDonald’s starts to set its sights abroad.

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  • 14.01.2019
    22 MB
    23:56
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    McDonald’s vs Burger King - Feeding Frenzy | 3

    By the mid-1960s, Americans have developed a taste for fast, delicious, affordable food — and they’re demanding more. U.S. fast food franchises — McDonald’s, Burger King and Burger Chef — know that if they want to feed America and win the burger wars, they’re going to have to grow.

    But Wall Street is still reluctant to invest in a bunch of burger chains. And Ray Kroc is about to learn firsthand that those who can’t stand the heat need to be forced out of the kitchen.

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  • 09.01.2019
    24 MB
    25:49
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    McDonald’s vs Burger King - Cooking with Gas | 2

    It’s the late 1950s and fry cooks are flipping as fast as they can. But McDonald’s and Insta-Burger King’s desire for national success far outstrips their ability to deliver. It’s not enough to just make a better burger: bad contracts, bad equipment, limited capital and investors who don’t believe in 15-cent burgers threaten to stop the race in its tracks.

    Ray Kroc believes that he has the answers but to beat Insta-Burger King and a new aggressive competitor from Indiana, he has to get out from the McDonald Brothers’ shadow--and he has to do it fast.

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  • 07.01.2019
    23 MB
    24:43
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    McDonald’s vs Burger King - Fastest Burger in the West | 1

    It’s 1948, and somewhere around the edge of the Mojave Desert, a drive-in restaurant is making waves. It's called McDonald’s and it’s like no burger joint anyone’s seen before—a carhop-free eatery with lightning fast service, and shockingly low prices.

    But McDonald’s proprietors aren’t dreaming as big as the entrepreneurs traveling to California to see their groundbreaking restaurant. And for would-be burger king Keith Cramer and milkshake machine salesman Ray Kroc, that’s a golden opportunity.

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  • 20.12.2018
    28 MB
    29:53
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Zankou Chicken Murders - The Death of an American Dream | 2

    Mardiros Iskenderian was known for two things: the unbelievable generosity he showed to the Armenian community, and the deep love he expressed for his family—particularly for his mother, whom he treated like a queen.

    So why did Mardiros try to cut his sisters out of the family business? What drove him to register the Zankou Chicken trademark solely under his own name? And how could a simple business re-arrangement among a loving, growing clan end in murder?


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  • 18.12.2018
    21 MB
    22:35
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Zankou Chicken Murders - Out of Beirut | 1

    It’s January 14th, 2003, and 56-year-old Mardiros Iskenderian, the founder of the family-owned chain of rotisserie restaurants Zankou Chicken, is leaving the house for the first time in months.

    Twenty years ago, the Iskenderians transplanted their business from war-torn Beirut to sunny Los Angeles, where it blossomed into a California institution. But today, Mardiros is battling cancer—and losing. He kisses his wife Rita and heads for the door. It’ll be the last time she’ll see him alive.

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  • 18.12.2018
    27 MB
    28:50
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Waze vs Apple Maps | 3

    The debut of the Apple iPhone in 2007 means unprecedented changes for human communication. But even its inventor Steve Jobs at first fails to realize that the most powerful part of his invention isn’t the music player or the web browser. It’s the map.

    The physical world is about to collide with the virtual one, and that means a bitter fight for mobile mapping supremacy between Apple and its rival, Google. The two companies’ battle eventually leads to one of Apple’s rare missteps — but not before Jobs stuns the world by dying of pancreatic cancer. Meanwhile, an Israeli start-up is starting to make waves by crowdsourcing data to create a turn-by-turn navigation tool that provides up-to-the-minute accuracy. Good thing the founders have agreed not to sell for less than a billion dollars…Brought to you by the 2019 Lincoln MKC.

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  • 13.12.2018
    26 MB
    27:34
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Browser Wars - Even When They Lose They Win | 6

    Microsoft has officially won the battle against Netscape, but for Bill Gates, the browser war is far from over. The federal government has filed an antitrust lawsuit against Microsoft, and called Gates to Washington, D.C. for questioning.

    Hotshot prosecutor David Boies aims to show that Microsoft used its monopoly on PC operating systems to drive Netscape out of business. The case has the potential to bring down the software giant once and for all. And the televised drama of a smooth-talking lawyer facing off against a geeky billionaire leaves the nation riveted.

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  • 11.12.2018
    28 MB
    29:12
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Browser Wars - Microsoft on the Hot Seat | 5

    To compete with Netscape, Bill Gates is forced to do the one thing he hates most: give tech away for free. He bundles Internet Explorer with Windows, effectively making his browser ubiquitous--and Netscape’s redundant. Suddenly, Netscape, the company that launched the dot-com boom and shattered records with its IPO, finds itself on life support.

    But the battle isn’t over. Attorney General Janet Reno has been watching Microsoft snuff out the competition, and she’s about to make life hell for Bill Gates.

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  • 06.12.2018
    25 MB
    26:18
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Browser Wars - An Offer They Can’t Refuse | 4

    It’s summer 1995, and Bill Gates is worried about the sudden rise of the Internet. In the world of computers, Gates is used to being in the driver’s seat. Now it seems he’s not even in the car. 

    Marc Andreessen has just launched the latest version of Netscape Navigator. It’s faster and more stable than the last version, and still, inexplicably, free. The Internet is a massive success, certain to work its way into every person’s life, but as Gates pokes around he can’t find a single Microsoft file on it. To stay in the game, Gates realizes, that will have to change.


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    ...mehr
  • 04.12.2018
    25 MB
    26:08
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Browser Wars - Poker Face | 3

    It’s 1974, and a young programmer named Paul Allen has just caught a glimpse of the world’s first personal computer, the Altair 8800. It has the potential to change the computing landscape forever — but it doesn’t yet have an operating system. Altair’s developers sank every dollar they had into its hardware, banking that someone else would figure out how to make their machine run.

    Now programmers are racing to develop an operating system and deliver it to the company’s headquarters in New Mexico. Allen knows he can do it, but in order to do it first, he’ll need some help. For that, he reaches out to his childhood friend, a 19-year-old Harvard sophomore named Bill Gates.

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  • 29.11.2018
    21 MB
    22:14
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988

    Browser Wars - The Birth of a Dot Com Giant | 2

    Two disgruntled tech whizzes, Jim Clark and Marc Andreessen, join forces to exact revenge on the companies that wronged them, building a browser so fast and powerful that it wipes their competitors off the face of the web. In private, they call it a “Mosaic Killer,” but in public, it’s called “Netscape Navigator.”

    The launch of their new browser will mark the beginning of a new era in computing, the birth of a new economy based on the web, and the moment Microsoft put a target on their backs.

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  • 27.11.2018
    24 MB
    25:35
    28ee9ab994e1d3017649f8beb239f7f01c4c677cd3dce26ccec4a27f8c066901c8de40be841fe20e91c8ec5b8713ae3fda343671b3dbf73b9bd537cee88d7988