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Inside Fashion Marketing by Zalando Marketing Services

Andreas Antrup, SVP Partner Services of Zalando and Managing Director of ZMS, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at www.zms.zalando.comHave something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: [email protected]

Alle Folgen

  • 23.06.2022
    14 MB
    16:55
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    #22 How Vero Moda gained +442% followers on Zalando with an inclusive denim Homepage Takeover

    With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage Takeover on Zalando celebrating their inclusive denim assortment.If you’re curious about values-driven marketing, inclusive sizing, and optimal customer engagement, then look (or should we say listen) no further!

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  • 09.06.2022
    14 MB
    16:36
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    #21 How GAP achieved 40M Impressions with its “Untold Stories of Pride” campaign

    This week on the podcast, we’ve invited GAP to speak to us about their incredible 2021 Pride campaign. For Pride 2021, GAP released a series of short video stories, showcasing LGBTQI+ activists who have fought for and changed our present. Hear from Kristine Pizzelanti, VP Marketing Store Experience & Licensing, and Jonathan Grail, Director Digital Marketing & CRM about how the brand worked with the activists to create collections inspired by their unique styles and personalities.Curious about how the campaign looked? You can check out the campaign stories here. Want to know more about what Diversity & Inclusion looks like at Zalando? Have a look at our do.BETTER Diversity & Inclusion report here.

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  • 26.05.2022
    9 MB
    10:55
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    #20 (2/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

    In this second part of our Partner Program focused episode, Nacho goes a little deeper using case studies to illustrate how you can win on Zalando, regardless of size or budget. Keep listening to the end as well to hear his top tips for brands wanting to make the most out of Zalando as a direct-to-consumer channel!Want to dive a little deeper into the PUMA case study mentioned in the episode? Check it out here.

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  • 12.05.2022
    12 MB
    13:55
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    #20 (1/2) Win with Zalando: Selling direct-to-consumer on the Partner Program

    This week, tune in to the first part of our two-part episode on Zalando's Partner Program! Andreas speaks to Nacho Royo Hernandez, Director of Partner Consultancy at Zalando about how brands selling through Zalando’s Partner Program marketplace model can optimize for success. For brands of budgets big and small, we’ve got helpful insights and actionable recommendations to help you cut through the noise and reach the right customers.Curious about how partner brands such as PUMA and Salsa are already doing it? Hold tight for part 2 where Nacho dives deeper into real-life campaign examples and shares his top takeaways.If you want to join the Partner Program, just fill out this form and we’ll get back to you.

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  • 28.04.2022
    18 MB
    21:56
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    #19 - Behind the scenes at ZMS: Meet our Partner Consultancy team!

    This week, Andreas is chatting with two of our Partner Consultants, who manage sales and consult partners, in order to give you a more personal understanding of who we are and how we work.Giving you a sneak peek behind the scenes to show you how we work together with brands and retailers to bring about truly top-class marketing campaigns are Nada Essaber, Partner Consultant, and Victoria Stern, Head of Beauty Consultancy, at ZMS.Interested in joining the team? Check out our open positions here.

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  • 14.04.2022
    10 MB
    12:26
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    #18 - How Mammut increased followers by 123% with their engaging approach to sustainability

    This week Andreas is talking with Pia-Maria Laux, Digital Key Account Manager at Mammut, and Adrian Huber, Head of Corporate Social Responsibility at Mammut about how the brand managed to increase followers on Zalando by 123% with their engaging approach to sustainability.To kick off their campaign, Mammut posed the question: “We’re living in an era of environmental activism, we’re aware that our actions have a direct impact on the climate. But do we really see it?” Find out how they visualized this impact on the podcast, and have a look at the incredible influencer assets here.

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  • 31.03.2022
    10 MB
    11:44
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    #17 - Beauty brand 3INA: Skyrocketing performance, steered by data

    This week Andreas is talking with Judith Clemente, Social Media Manager at 3INA, about how the small Spanish beauty brand optimizes customer engagement with data. Hear all about 3INA’s performance marketing strategy on Zalando, how it reaches customers and leverages data to achieve maximum customer-centricity, and how it puts a focus on genderless and inclusive beauty, in particular in its “Generation Skin” campaign. Wanna read more? Check out how 3INA is steering customer centricity with data-driven marketing.

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  • 17.03.2022
    13 MB
    15:12
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    #16 - Win with Zalando: How to leverage key commercial moments

    This week Andreas is talking with Anna Stewart Kenkel, Team Lead Commercial Development at ZMS, about how partners can increase visibility and performance, communicate their message to the right audience, and unlock organic visibility on Zalando.With actionable recommendations, insights, and case studies, if you’re a Zalando partner wondering how to get the most out of your marketing - this is the podcast for you! Want to dig a little deeper? Read more about our partner opportunities here.

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  • 03.03.2022
    10 MB
    12:26
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    #15 - The sisters behind oral healthcare brand vVARDIS share tricks for flawless branding along the customer journey

    With International Women’s Day just around the corner, Andreas sits down with female-owned oral healthcare brand vVARDIS to talk about their incredible launch campaign with us last November.vVARDIS' launch campaign excellently broke down complex topics - like oral care - into easily digestible, engaging and informative video formats along the customer journey. Listen to Dr. Goly and Dr. Haley Abivardi - sisters, entrepreneurs, dentists and founders of vVARDIS - speaking about forging connections with customers on Zalando.

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  • 17.02.2022
    13 MB
    15:09
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    #14 (2/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

    Welcome back to part 2 of our episode about how Reebok uses data in its campaigns for everything from launching new products to leveraging lookalike buyers. Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, talk about some of the ways Reebok uses data and how you can do the same with ZMS. If you missed part 1, here’s the link: https://bit.ly/3owfIF8Curious to read more? Check out how Reebok launched its Kinetica sneaker on Zalando using careful data analysis: https://zln.do/34B4Lep

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  • 03.02.2022
    11 MB
    12:56
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    #14 (1/2) - Reebok: How to use data to steer brand perception, activate lookalike buyers and stay top of mind

    It’s a new year and a new season of Inside Fashion Marketing. Kicking things off in part 1 of this two-part episode are Josephine Walters, Brand Director at Reebok, and Jule Lutter, Brand Activation Manager at Reebok, who speak to Andreas about how Reebok uses data to steer its brand perception and marketing efforts on Zalando.Curious about how Reebok puts its data to use in its campaigns? Hold tight for part 2 where Josephine and Jule dive deeper into always-on campaigns and product drops - driven by data.

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  • 09.12.2021
    14 MB
    16:54
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    #13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?

    We’ve got a festive episode in store for you this week, where we’ll be looking back at all we learned during 2021, and looking at our crystal ball to give you some insights into what’s coming up in 2022 - for the fashion industry, for Zalando Marketing Services, and for season 2 of our podcast (hold tight)!Andreas Antrup is joined by Diana Berte to unwrap some insightful audio parcels sent to us from brand partners and internal experts, and of course, we'll be sharing our top tips to get you started with your 2022 marketing strategy. Don't miss it!

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  • 25.11.2021
    10 MB
    11:59
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    #12 Athleta: Expanding to new markets

    Get to know creative ways of reaching new customers in Europe.

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  • 11.11.2021
    15 MB
    17:26
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    #11 Estée Lauder: Marketing for the Holidays

    Learn how to create brand awareness before key commercial moments, Cyber Week and the holidays.

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  • 28.10.2021
    7 MB
    08:55
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    #10 Dermalogica: Launching a product with influencer marketing

    Listen in to hear Dermalogica’s tips on influencer marketing and find out all about seeding campaigns!

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  • 14.10.2021
    13 MB
    15:30
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    #9 Karl Kani: Creating hype around collections with flawless branding

    When it comes to building brand heat, few can do it like Karl Kani can. Listen now and learn why.

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  • 30.09.2021
    27 MB
    32:16
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    #8 Deep Dive: The Ultimate Guide to Cyber Week

    With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking off with Cyber Week!Andreas is joined by Preethi Narayanan, Director of Partner Consulting at ZMS, and Christoph Dorsch, Head of Sales at TB International, who’ll be discussing how brands can leverage peak traffic moments on Zalando and beyond. Want to dive a little deeper? Learn about how to leverage peak traffic moments on Zalando here: https://corporate.zalando.com/en/brand-hub/news-media/how-puma-doubled-yoy-growth-offering-widest-possible-assortment

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  • 16.09.2021
    17 MB
    20:17
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    #7 Consumer Insights - What to do with data

    Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts.Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive a little deeper? Check out ZMS Insights.

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  • 02.09.2021
    15 MB
    17:23
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    #6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success

    Listen to actionable recommendations on Direct-to-Consumer retail.

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  • 24.08.2021
    21 MB
    24:40
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    #5 TOMS: Fostering brand awareness around corporate social responsibility

    Learn about TOMS’ authentic approaches to corporate and social responsibility

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  • 24.08.2021
    18 MB
    21:37
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    #4 The Ultimate Guide to Influencer Marketing

    If you’re wondering where to start with influencer marketing, listen now to actionable recommendations and insider know-how.

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  • 24.08.2021
    16 MB
    19:34
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    #3 SNOCKS: Connecting to customers as a small brand on a big platform

    How SNOCKS leveraged advertising and marketing to grow the brand to 25 million euros in sales in just 5 years!

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  • 24.08.2021
    14 MB
    16:18
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    #2 How brands are re-thinking customer connection online

    Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing.

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  • 24.08.2021
    13 MB
    15:16
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    #1 The North Face: Crafting campaigns around sustainability

    Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.

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  • 24.08.2021
    2 MB
    02:11
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    Inside Fashion Marketing by Zalando Marketing Services - Trailer

    Inside Fashion Marketing by Zalando Marketing Services (ZMS) - the fashion marketing podcast with Andreas Antrup, Senior Vice President Advertising of Zalando and Managing Director of ZMS. Find snackable inspiration for fashion, beauty and lifestyle brands as well as retailers.

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