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Inside Fashion Marketing by Zalando Marketing Services

Andreas Antrup, Senior Vice President Advertising of Zalando and Managing Director of Zalando Marketing Services, speaks to some of our brand partners about their innovative campaigns, identifying the data and insights you need to find out what makes your target audience tick, across various markets. We give you the tools and insights you need to build your brand, grow your business, and connect to customers. Listen in for snackable inspiration for fashion, beauty, and lifestyle brands as well as retailers, by Zalando Marketing Services - Zalando's 360 degree marketing unit. Find us at www.zms.zalando.comHave something you want to share with us or hot topics you’d love for us to cover? Then let us know! We love hearing from you, reach out to us anytime: [email protected]

Alle Folgen

  • 09.12.2021
    14 MB
    16:54
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    #13 – Holiday Special: What did we learn in 2021, and what does 2022 have in store?

    We’ve got a festive episode in store for you this week, where we’ll be looking back at all we learned during 2021, and looking at our crystal ball to give you some insights into what’s coming up in 2022 - for the fashion industry, for Zalando Marketing Services, and for season 2 of our podcast (hold tight)!Andreas Antrup is joined by Diana Berte to unwrap some insightful audio parcels sent to us from brand partners and internal experts, and of course, we'll be sharing our top tips to get you started with your 2022 marketing strategy. Don't miss it!

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  • 25.11.2021
    10 MB
    11:59
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    #12 Athleta: Expanding to new markets

    Get to know creative ways of reaching new customers in Europe.

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  • 11.11.2021
    15 MB
    17:26
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    #11 Estée Lauder: Marketing for the Holidays

    Learn how to create brand awareness before key commercial moments, Cyber Week and the holidays.

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  • 28.10.2021
    7 MB
    08:55
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    #10 Dermalogica: Launching a product with influencer marketing

    Listen in to hear Dermalogica’s tips on influencer marketing and find out all about seeding campaigns!

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  • 14.10.2021
    13 MB
    15:30
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    #9 Karl Kani: Creating hype around collections with flawless branding

    When it comes to building brand heat, few can do it like Karl Kani can. Listen now and learn why.

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  • 30.09.2021
    27 MB
    32:16
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    #8 Deep Dive: The Ultimate Guide to Cyber Week

    With Q4 just around the corner, this week’s podcast discussion is about how to make the most out of the many sales events around this time, kicking off with Cyber Week!Andreas is joined by Preethi Narayanan, Director of Partner Consulting at ZMS, and Christoph Dorsch, Head of Sales at TB International, who’ll be discussing how brands can leverage peak traffic moments on Zalando and beyond. Want to dive a little deeper? Learn about how to leverage peak traffic moments on Zalando here: https://corporate.zalando.com/en/brand-hub/news-media/how-puma-doubled-yoy-growth-offering-widest-possible-assortment

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  • 16.09.2021
    17 MB
    20:17
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    #7 Consumer Insights - What to do with data

    Digital acceleration in the online fashion space is here to stay, meaning that data is increasingly a critical component of brands’ marketing strategies. Collecting data isn’t the tricky part, it’s what you do with the data that counts.Listen in as Sarah Jin, Team Lead Brand Consulting at ZMS Insights, explains how you can leverage consumer insights to make better decisions, faster. Want to dive a little deeper? Check out ZMS Insights.

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  • 02.09.2021
    15 MB
    17:23
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    #6 Inuovo: How a small wholesale brand started selling directly to consumers with incredible success

    Listen to actionable recommendations on Direct-to-Consumer retail.

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  • 24.08.2021
    21 MB
    24:40
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    #5 TOMS: Fostering brand awareness around corporate social responsibility

    Learn about TOMS’ authentic approaches to corporate and social responsibility

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  • 24.08.2021
    18 MB
    21:37
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    #4 The Ultimate Guide to Influencer Marketing

    If you’re wondering where to start with influencer marketing, listen now to actionable recommendations and insider know-how.

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  • 24.08.2021
    16 MB
    19:34
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    #3 SNOCKS: Connecting to customers as a small brand on a big platform

    How SNOCKS leveraged advertising and marketing to grow the brand to 25 million euros in sales in just 5 years!

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  • 24.08.2021
    14 MB
    16:18
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    #2 How brands are re-thinking customer connection online

    Andreas talks to Diana Berte, VP Sales & Marketing at ZMS, about how the industry has changed and what predictions we can make for the future of #fashionmarketing.

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  • 24.08.2021
    13 MB
    15:16
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    #1 The North Face: Crafting campaigns around sustainability

    Andreas talks to Sebastian Reinhard, Marketing Director at The North Face, about their holistic marketing approach for their latest upcycled collection - The North Face RENEWED by RÆBURN. Find out how they connect with outdoor fashion and sustainability conscious customers via their campaigans - from ideation and collaboration, to developing a strong data-driven approach, and knowing exactly who their audience is.

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  • 24.08.2021
    2 MB
    02:11
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    Inside Fashion Marketing by Zalando Marketing Services - Trailer

    Inside Fashion Marketing by Zalando Marketing Services (ZMS) - the fashion marketing podcast with Andreas Antrup, Senior Vice President Advertising of Zalando and Managing Director of ZMS. Find snackable inspiration for fashion, beauty and lifestyle brands as well as retailers.

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