The OMR Podcast International – Go inside the minds of the biggest names in digital and tech
From our HQ in Hamburg, Germany, we’re keeping tabs on everything and anything, and anyone who’s anyone in the European digital, marketing and tech space. OMR CEO Philipp Westermeyer and international digital marketing editor Scott Peterson, are talking shop with the biggest players and companies disrupting the European tech scene and beyond. We’ll be coming straight to your inbox every couple of weeks to keep you up-to-date on what’s up this side of the pond.A Podstars by OMR production.
Alle Folgen
with Yes Theory's Ammar Kandil and Max Rantz-McDonald
The OMR Festival is a place for the unexpected. From the guests and speakers to everything else, it's a series of moments that surprise and inspire. While surprising certainly qualifies for talking robots and a 1960s school bus converted into a mobile recording studio (where today's episode was in fact recorded), inspiring perfectly describes my guests in this episode of the OMR Podcast: Ammar Kandil co-founder of Yes Theory and Max Rantz-McDonald, who organized a Global Citizens Live event among other things. Most recently, Ammar and Max set up Team Ukraine Love, an initiative aimed at assisting Ukrainian refugees at the Polish border. I spoke to Ammar and Max about Team Ukraine Love, about Yes Theory, mobilizing community and how they use social media for good.
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with iPod inventor Tony Fadell
Our guest today in the OMR Podcast was not only instrumental in revolutionizing the music industry by inventing the iPod, but also helped lay the groundwork for the iPhone and founded—and sold—Nest (to Google). Simply put, Tony Fadell's decades-long career has been characterized by superlatives. In the OMR Podcast, guest host Florian Heinemann spoke to Tony about his past and current projects, as well as the role tech can play in protecting the environment.
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with Awin CEO Adam Ross
In early 2021, Adam Ross was appointed CEO at Awin, the world's largest affiliate network. In the OMR Podcast, I spoke to Adam about his tenure at AWIN, how the industry has evolved from being perceived as supremely shady to an absolute must for advertisers and publishers, how the company has transformed from a niche service provider to a "feature-rich martech platform" and the impact of influencers on Awin—and Awin on influencers. If you've ever wanted to know what affiliate marketing is and why it's essential in today's landscape, this is one podcast episode you do not want to miss.
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with Red Bull Racing Team Principal Christian Horner
Christian Horner runs one of the top racing teams in all of Formula 1: Red Bull Racing. In the OMR Podcast, he speaks with Philipp Westermeyer this past season, one of the most exciting in recent memory. He explains what impact "Drive to Survive" has had
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with Angel Investor Carsten Thoma
In 2013, SAP bought up CRM and cloud service provider Hybris for 1.5 billion US. At the time, the deal was the largest of its kind for a European entrepreneur, but for anyone in . It also came at a time when cloud technologies, their use case and applications, were in their absolute infancy. In this episode of the OMR Podcast, I had the chance to discuss the deal with Thoma, if he has any regrets about the timing and the price—can you regret a billion-dollar deal? We also discussed his activities as an angel investor, his investing strategy and we didn't leave any meat on the proverbial bone getting the low-down on his chain of BBQ smokehouses stateside.
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with Maya Leinenbach from Fitgreenmind
Maya Leinenbach is not your typical teen. In the space of two years, she's transformed her passion for vegan food into a thriving love brand, Fitgreenmind. In this episode of the OMR Podcast International, she discussed how simplicity, vision, repetition and time management have all converged to let Fitgreenmind flourish.
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with Activant Capital CEO & Founder Steve Sarracino
Founded in 2015, Activant Capital was a relatively unknown VC fund until recently. A string of higher publicity investments saw Activant and its CEO & founder thrust into the proverbial limelight, but truth be told its bonafides were legit long before it started to make a name for itself: 4 funds since founding, assets totalling over USD 1.5B under management and 35 companies in the portfolio and several successful exits. Plus, last month it joined other US companies in establishing a presence in Europe. Then came the hefty investment in delivery and retail startup Jokr. Reason enough to sit down with Steve and talk shop about the VC scenes in the states and in Europe, why Jokr when competition seems fierce and some straight talk about what it means to be in the VC trade.
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OMR Podcast International: Refocussed
Last November, Lithuanian second-hand clothing app Vinted announced it would attempt to merge all 8.5 million German "Vinties" into the mother app. It was an ambitious plan with massive risk attached in a second-hand market with a total volume approaching nine figures. Much was at stake for Vinted and its CEO Thomas Plantenga, who called it "brand suicide." OMR editors Martin Gardt and Scott Peterson take a closer look at the second-hand fashion market to see if Vinted's move paid off.
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with Gymshark founder Ben Francis
If it were film, you'd think Hollywood had taken significant liberties with factual accuracy. And yet, the genesis of Gymshark, now a billion-dollar DTC fitness fashion brand, begins with all the hallmarks of a sappy Hollywood biopic. While working at a local Pizza Hut, 19-year-old Ben Francis, a dedicated weightlifter, founds his passion project Gymshark. After two years of hand-sewing clothes and barely making ends meet, he catches his big break at a local fitness trade fair, where he stumbles upon the marketing strategy that will catapult Gymshark into unicorn status. A decade after those humble beginnings, Gymshark has bulked up to heavyweight status and USD 1.45B valuation. In the OMR Podcast, Francis breaks down the marketing strategy that has helped Gymshark flex on the competition.
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Cardmarket's Marko Schädlich and Jamin Kauf
Today’s episode is all about one of the hottest things anywhere on the internet—Pokémon cards! Search for TCG, trading card games, and unboxing, or some combination thereof on YouTube and you will find all sorts of examples of people shelling out beaucoup bucks for boxes of Pokémon cards. The hype surrounding Pokémon plays into the larger popularity of TCGs, including Magic: the Gathering, Yo-Gi-Oh and Dragonball Z, among others and their collectability—A shadowless “Charizard” Pokémon card recently fetched over 200k in an auction, while the Black Lotus card from Magic: The Gathering typically fetches over 30k.My guests today Marko Schädlich and Jamin Kauf from Cardmarket, know all there is to know about the Black Lotus and everything else on the TCG scene, as Cardmarket is Europe’s largest resale platform for Trading Card Games. Cardmarket has over 100m items for sale on its platform and with 500k users from 30 countries Cardmarket is a fascinating case study in community building and target group segmentation. So without further ado, here are Marko and Jamin to give you the lowdown on how Cardmarket went from nichey passion project to big-time international player.
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with mmHmm founder Phil Libin
Phil Libin joins the OMR Podcast International this week discussing all things mmHmm (save user figures) and speaks at length about remote working, revenue generation for startups, how he came to be CEO despite a complete lack of formal training and looks back at his time at Evernote, dissecting growth strategies, the role of luck in Evernote's rise and why he considers it his life's work.
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with Gorillas founder Kağan Sümer
Based in Berlin and now present across Germany, the Netherlands, Paris and London, Gorillas is a grocery delivery service that promises to have groceries—at grocery store prices no less–at your door in 10 minutes or less for €1.80. Founder Kağan Sümer joins this episode of the podcast to discuss everything from how Gorillas has already managed to raise over $44m in capital from investors, why it could crack $100m in revenue this year and why the startup is on track for a USD 1b valuation. In addition, Sümer discusses why water polo, bikes, techno music and growing up in Istanbul are key elements of Gorillas' company culture.
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with Ashton Kutcher
Hollywood superstar Ashton Kutcher discusses his career on and off the silver screen, including successes and failures as an investor, why even failed investments are a net positive, which social networks he currently sees potential in and why he recently reached out to a German politician on Twitter.
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with New York Times Reporter Taylor Lorenz
As the tech and culture reporter for the New York Times, Taylor Lorenz has a knack for finding people who creatively employ apps, online tools and social media in general—oftentimes in ways that are unheard of outside of the States. A must-listen for anyone who wants to know what figures to be the next big thing.
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The OMR Podcast International - Go inside the minds of the biggest names in digital and tech
OMR CEO Philipp Westermeyer and digital marketing editor Scott Peterson are keeping tabs on everyone who's anyone and everything that's anything in the European digital, marketing and tech space. In free-flowing talks with the biggest players and companies disrupting and shaping European tech and beyond, we keep you abreast of what’s up this side of the pond. New episodes drop every couple of weeks straight to your inbox. Subscribe wherever you get your podcasts.
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with Sorare founder Nicolas Julia
Nicolas Julia is the CEO and co-founder of Sorare, a platform that combines a fantasy football game with the exploding world of NFT collectables. NFT provide provable scarcity and authenticity, which make these collectable items much sought-after goods for professional collectors and investors. Nicolas joins OMR's international digital marketing editor Scott Peterson to discuss the world of NFTs, how Sorare convinced major European football (soccer) clubs to sign licensing agreements with the French startup up and how professional investors, who are driving up prices, affect the gaming aspect of Sorare.
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with Getsafe CEO and Co-Founder Christian Wiens
Christian Wiens is co-founder and CEO of Getsafe, an insurtech based in Germany. In 2020, Getsafe secured USD 30m in Series B funding and has plans to further bolster its market share in the UK and Germany, its two primary markets. In this episode of the OMR Podcast, Christian speaks with OMR's international digital marketing editor Scott Peterson about the unique challenges that being an international insurance provider entails, overcoming fierce pushback from incumbents who’ve never had to fend off a startup and how a broken door opened up Christian to the realities of a broken system.
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with Howard Lerman
Howard Lerman is the CEO and founder of Yext, an NYC-based global data management company. Lerman and Yext are a familiar face in the OMR cosmos as regular participants in OMR events, including Lerman's appearance at the OMR Festival 2018. He's also a recurring guest in the OMR Podcast with Philipp Westermeyer. In this episode, the pair of CEOs talk shop, catch up and take stock of the current search landscape, which companies are finding success despite corona and why it’s essential for companies to provide a search alternative to Google.
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with Peleton founder John Foley
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with StockX Founder Josh Luber
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with Michiel Muller
Picnic co-founder Michiel Muller talks about a modern rethink of the "Milkman" as a business strategy, a logistics overhaul and expanding in Germany in the OMR Podcast.
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with Stefanie Giesinger and Marcus Butler
This episode of OMR Podcast features German influencer Stefanie Giesinger and UK internet celebrity Marcus Butler drop by to discuss Instagram fame, life as an influencer in the age of corona and their new label "nu-in."
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with Scott Galloway
In the latest edition of the OMR Podcast, the Galloway and Westermeyer discuss the impact of corona on both sides of the Atlantic, and Galloway offers up his prognosis on how the pandemic will reshuffle the economy and why his own business figures to be one of the winners of the crisis.
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with Jamie Oliver
This is a special takeover episode by Fiete Gastro the culinary podcast produced by OMR and hosted by star German chef Tim Mälzer. Mälzer, whose nickname is the German Jamie Oliver for all of his contributions to creating awareness for food, cooking and health, is joined by the REAL Jamie Oliver! Tim and Jamie are a couple of old friends who met working in a kitchen in London a couple of decades ago, met up in Berlin last week to discuss nutrition and education, how they got to where they are now, reminisce about their London days with all sorts of anecdotes from the kitchen and talk in depth about Jamie’s new cookbook "Veggies".
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with Dave Pickles
Dave Pickles co-founded one of the biggest companies you've never heard of in The Trade. In this episode of the OMR Podcast, Dave sits down with Philipp Westermeyer to discuss what The Trade Desk does, provides insights into its business model and the future for programmatic advertising.
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with Sophie Trelles-Tvede
For Sophie Trelles-Tvede, founding Invisibobble was a headache. Literally. Invisibobble, you see, is in the business of hair ties—something that always gave Tvede splitting headaches. But thanks to a bad taste party and a university in England that really wasn't challenging her, she came up with the idea for Invisibobble.
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with David Bell
Warby Parker (glasses), Away (suitcases), Casper (mattresses) and Harry's (razors) are just a few of the feathers in David Bell's professional cap. The DTC (direct-to-consumer) guru and ex-Wharton School of business prof turned investor dropped by the OMR podcast to discuss his role in the DTC economy, why the business model’s success can be traced back to exactly three reasons and to what extent DTC brands now need local branches.
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with Billie Eilish
In a rare podcast appearance, global pop icon Billie Eilish joins Philipp Westermeyer for only her second-ever podcast appearance.
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with Gimlet Media co-founder Matt Lieber
In this episode of the OMR Podcast, Gimlet Media co-founder Matt Lieber joins OMR founder Philipp Westermeyer to discuss the recent sale of Gimlet to Spotify, what the biggest issues are facing the podcast industry and just how lucrative the podcast industry can be.
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with Sir Martin Sorrell
In the OMR Podcast, Sir Martin talks about life post WPP, his new company S4 and how companies can compete in a world of digital walled gardens.
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with Mike D (Beastie Boys)
In this special edition of the OMR Podcast, OMR founder Philipp Westermeyer caught up with founding member Mike D in Berlin to discuss the new book, the band's legacy, why print sucks and coping with the loss of Adam "MC A" Yauch.
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with VICE Head of International Dom Delport
New Head of International at VICE, Dom Delport, on balancing being brand-friendly and audience first, the pressure of justifying a USD 5 billion evaluation, potential monetization strategies and podcasts.
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with Taboola founder Adam Singolda
The past 12 months have seen some drastic changes to the world's largest content-recommendation engine. From a 25% increase to the workforce and eclipsing USD 1B in revenue, to the successful launch of several new products, Taboola certainly seems to be on the up-and-up. In this episode, Heidi Stamer connects with founder and CEO Adam Singola in his return to the OMR Podcast to discuss the challenges of scaling up in a short timeframe, the importance of investing in AI and machine learning, the impact of its latest products and why life as a CEO isn't all that it's cracked up to be.
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with Girlboss founder and CEO Sophia Amoruso
Nasty Gal and Girlboss Founder Sophia Amoruso drops by the OMR Podcast to talk personal brand, learning from failure, the challenges of switching from eCommerce to a media company and what it’s like living in the public eye as a self-proclaimed introvert.
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with 9GAG Founder Ray Chan
In this episode of the OMR Podcast, Ray Chan sits down with Heidi Stamer to candidly discuss 9GAG’s story, it’s strategy for the present and its outlook for the future.
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with Kevin Kelly, founding editor at Wired Magazine
In today's episode of the OMR Podcast, founding executive editor at Wired, Kevin Kelly talks with OMR's Heidi Stamer about the invisibility of successful technology, offers up predictions on where tech is headed and why he hopes the West and the US is wrong and China is right.
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with Superphone CEO Ryan Leslie
In this episode of the OMR Podcast International Edition, tech entrepreneur and Grammy-nominated recording artist Ryan Leslie joins Heidi Stamer in the OMR Podcast. He talks about graduating Harvard at 19, his career as a first-mover on Youtube and its impact on building his brand and on his new project, Superphone.
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with FiveThirtyEight Founder and number cruncher Nate Silver
In this episode of the OMR Podcast International Edition, professional numbers guru Nate Silver, founder and Editor-in-Chief, talks data and numbers with guest host and Hamburg, Germany-based entrepreneur Erik Siekmann. The pair talked about misconceptions between predictions and forecasts, the similarities and differences between sports and politics, and why Silver’s “greatest failure” was no failure at all.
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with 'Wait, but Why' Founder Tim Urban
In episode 13 of the OMR Podcast, Tim Urban from “Wait, but Why” joined OMR Editor-in-Chief Roland Eisenbrand during the OMR Festival for a talk on the importance of quality content in audience building, catering to nerds and what it’s like working with Elon Musk.www.omr.com
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with Facebook's Mark Rabkin
In episode 12 of the OMR Podcast, we welcome Facebook VP of Ads, Mark Rabkin to the show for a sit down with a pair of seasoned Hamburg tech pros on the future of ads, the evolution of user behavior on mobile, Rabkin’s preferred style of leadership, as well as what Facebook has learned in the wake of the Cambridge Analytica scandal.www.omr.com
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with Scott Galloway
In this edition of the OMR Podcast, best-selling author and NYU professor Scott Galloway sits down with OMR founder Philipp Westermeyer. It’s an off-the-cuff discussion on current market dynamics, the state of digital in Germany, why the Four need to be broken up, as well as advice to up-and-coming entrepreneurs and why he feels Germany should be churning out more unicorns.www.omr.com
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with Founder & CEO of Yext Howard Lerman
with Founder & CEO of Yext Howard Lerman.
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with Taboola Founder Adam Singolda
Adam Singolda spent 7 years in the Israeli Army as a tech analyst. In 2007, not even a year after getting out, he founded Taboola, a content discovery startup and just a few months after that, he packed up and set off for New York. A decade later, Taboola has expanded its global workforce at its 14 locations to 800 and is projected to hit over USD 1 billion in revenue this year. In this episode of the OMR Podcast, he talk about the industry is changing to accommodate ads at the end of articles, why Facebook is his company’s biggest competitor and why an IPO doesn’t make sense at present.www.omr.com
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with R/GA Founder Bob Greenberg
Bob Greenberg, R/GA founder is a legend among ad agencies—although he could give a sh$t. Bob sat down with guest host and Thjnk founder Michael Trautmann on the OMR Podcast to find out why he likes repositioning the company once every nine years, his thoughts on Gary Vaynerchuk and which companies could make the leap and join the likes of Google, Amazon, Facebook and Apple.
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with Youtube-Star Casey Neistat
The OMR Podcast with YouTube star Casey Neistat at a glance:If you happen to not know who Casey Neistat is, this is who he is in his own words. (1:20) How did he start with YouTube and when did he first taste success? (2:40) What did Casey learn about himself in his YouTube vlog? (5:16) Why didn’t Casey begin advertising on his YouTube channel until very late on and why awareness is more important than money? (7:05) Who is the typical Casey fan on YouTube? (9:40) Why are Casey’s followers so loyal? (12:30) Why he doesn’t think the comment function on YouTube is unnecessary? (14:50) Are there any brands he thinks delivers excellent content on YouTube? (17:20) What is Casey’s role at CNN? (19:30) What are his storytelling tips for YouTube videos? (21:45) This is how much Casey works each day—and how is his first child is responsible for it? (22:30) Why does he make spots for products if he’s not getting paid? (24:20) Casey made a video for Samsung that ran during the Oscars. This was the inspiration for it. (27:32) Lightning Round on life’s big little questions—and Casey’s answers. (29:15)
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with Andrew 'Boz' Bosworth of Facebook
with Andrew 'Boz' Bosworth of Facebook by Philipp Westermeyer, founder and CEO of OMR
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with Sean Ellis of GrowthHackers.com
Growth hacking: it’s a concept as elusive among marketers as existence is among existentialists and umami among foodies. For marketing professionals, it’s a term that generates a myriad of meanings seemingly as varied as the people you ask.If there is one person who knows the ins and outs of growth hacking, it’s Sean Ellis.Not only did Sean invent the term, but his subsequent work has served to further pinpoint its meaning. In this week’s OMR Podcast, he delves into the finer points of how he defines growth hacking, how he helps companies, like Dropbox, achieve massive growth and what he recommends to marketers.The topics of discussion in this week’s OMR Podcast with Sean Ellis from GrowthHackers.com at a glance: What is growthhackers.com? (1:40) Is it true that Sean invented the term Growth Hacker? (2:31) How did Sean get his start in marketing during the first Internet boom? (3:53) Sean’s path via seveal billion-dollar companies to Growthhackers.com (9:57) How did he initially assist Dropbox boost their growth? (11:39) How does he locate the first users of a product to be able to learn form them? (13:18) What was the biggest growth driver for Dropbox? (14:38) What is the key success factor in growth hacking? (19:33) Does every Silicon Valley start up have a growth hacking team? (21:04) What has Sean observed in the new big players, like Uber, Airbnb and Netflix? (26:49) Is growth hacking harder to implement for smaller brands like Casper and Dollar Shave Club? (31:57) What is the common growth strategy at present for successful start ups? (40:41) Which German companies are on his radar? (45:27)
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with Brian Morrissey Digiday Editor-in-Chief
Digiday Editor-in-Chief Brian Morrissey talks about the latest marketing trends in the OMR Podcast.2:43 Brian Morrissey’s first point: Paid content is the most important model for publishers in the future. 3:45 What are some examples of publishers who’ve already enjoyed success with paid content? 5:38 How is Google’s new content strategy setup? 7:00 What role will Snapchat play in the upcoming platform battles? 9:46 A question about Vice: How are they able to generate so much revenue with such little reach? 12:50 How has the Business Insider deal with Axel Springer been received? 15:16 Is display advertising already past its prime? 18:59 How does the agency model at Gary Vaynerchuk’s agency Vaynermedia work? 21:15 As a CMO at a major brand, which channel would Brian Morrissey invest his money in? 21:56 Why are influencers able to command so much money right now? 25:30 Brian’s take on some successful subscription models. 28:05 Why Brian Morrissey doesn’t get the way Tim Ferriss and Gary Vaynerchuk work. 32:25 Why did Brian stop attending CES or SXSW? 33:55 Is Donald Trump’s presidency a story of successful marketing? 36:25 Is it reasonable to say that Trump was elected through the assistance of companies like Cambridge Analytica and the clever use of Facebook ads helped get? 40:00 What does Brian Morrissey think about adblock plus? 43:46 Are there old school media companies that continue to produce quality work?
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with Gary Vaynerchuk
CEO of a $100-million digital media agency, angel investor, author of bestsellers and entrepreneur. Despite all that, most people know Gary Vaynerchuk as a social media personality with 1.4 million Facebook fans. In the new OMR podcast, he took the time to tell us how he built up his personal brand, how much time he invests daily in social media and what his primary goal in life is.Gary Vaynerchuk’s journey from a child of Ukrainian immigrants to a champion marketer and investor with dreams of owning the New York Jets (2:27) How did he build his brand on social platforms? (4:51) How does Gary monetize his reach on various platforms? (7:39) How does he use his personal brand to boost other businesses? (9:12) How much time does he invest on his brand each day? (11:08) How would he describe what he does? (12:30) Did his celebrity help him acquire a large number of shares in Facebook and Twitter? (13:48) How did he generate the money he used to purchase such shares? (16:49) Why it’s important to be present on new platforms early on. (18:22) Platforms: How are things on musically, Snapchat and Instagram? What could be the next big thing? (19:23) What role do his books play? Is writing books still worthwhile? (21:02) Why is it important not to outsource social media activities?(21:53) How does he plan on reaching his goal of one day buying the New York Jets? And what does that say about his character? (22:51) Is it risky having his companies dependent on his name and energy? (24:25) “Planet of the Apps:” Along with Jessica Alba, Gwyneth Paltrow and Will.i.am (Black Eyed Peas), Gary is a panelist on a reality TV show. (26:13) What are the current “quick wins” in marketing? (26:42) What’s it like walking through New York as Gary Vaynerchuk? (28:22) What can people in attendance look forward to hearing at the Online Marketing Rockstars Conference on March 3? What will Gary be sharing on stage? (30:13) Who are some of Gary’s influences? Who are some speakers we need to know? (31:18)
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with Sourcepoint Founder Ben Barokas
with Sourcepoint Founder Ben Barokas by Philipp Westermeyer, founder and CEO of OMR
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