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Business Wars

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

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  • 26.07.2021
    25 MB
    26:24
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    Bacardi vs Pernod Ricard | The Liquor Lobby | 4

    Bacardi has one-upped Pernod Ricard by deploying a U.S. trade embargo to block imports of Pernod Ricard and Cuba’s rum. So Castro announces that Cuba will make copycat products of American companies, ignoring their U.S. trademarks. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Ping Identity - Head to pingidentity.com to learn more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 21.07.2021
    25 MB
    26:46
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    Bacardi vs Pernod Ricard | The Bat Out of Hell | 3

    Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! NetSuite - Get special financing at netsuite.com/WARS . ZipRecruiter - Try ZipRecruiter for FREE at ziprecruiter.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 19.07.2021
    24 MB
    25:52
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    Bacardi vs Pernod Ricard | Hunter or Prey | 2

    Before they were billion-dollar behemoths owning many of today’s biggest booze brands, Bacardi and Pernod Ricard were three tiny, family-run companies. Pernod makes absinthe so well it became synonymous with the substance that causes a frenzy in Europe before being banned. Ricard steps in with an absinthe substitute and causes its own craze before merging with Pernod. Meanwhile, Bacardi gets enormously rich and fantastically famous at an odd time for a distiller — Prohibition. All that success, though, puts both companies on a collision course over a Cuban-made rum called Havana Club. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Podium - Get started free today at podium.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 14.07.2021
    26 MB
    27:06
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    Bacardi vs Pernod Ricard | Rum and Revolution | 1

    When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! OurCrowd - The OurCrowd account is FREE, just go to ourcrowd.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 12.07.2021
    27 MB
    28:16
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    Encore: Southwest vs American Airlines | Free LUV | 6

    Thanks to deregulation, no-frills knock offs of Southwest take to the skies like crows. About 120 airlines have gone out of business or filed for bankruptcy since the industry was deregulated in 1978. American’s SABRE system optimizes...everything. It manages ticket pricing so flights are always full, and American is building new hubs and terminals. Meanwhile, Southwest company culture is shifting from sex appeal to backyard barbecue vibe. Is it enough to attract families to fly? Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Volcanic Retail - Visit volcanicretail.com to get started for FREE today! Canva Pro - Go to canva.me/bw to get your FREE 45-day extended trial. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 08.07.2021
    8 MB
    09:10
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    Wondery Presents Business Movers | General Motors: Back from the Dead

    Behind every successful business is a story. From Wondery and Lindsay Graham comes Business Movers, a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. On the latest season, you'll hear the remarkable story of how General Motors crawled out of the grave and is now in position to lead the car industry into the future. How'd they pull off the comeback? The answer was Mary Barra, a woman who rose from engineer to executive in an industry typically dominated by men. She knew General Motors from the inside out. Mary would do anything to restore the company to power, but it would be the hardest fight of her life. This is just a preview of General Motors: Back from the Dead from Business Movers, but you can listen to the full episode at wondery.fm/businessmoversGM . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 07.07.2021
    24 MB
    25:16
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    Encore: Southwest vs American Airlines | The Cult of Herb | 5

    Everyone loves Herb Kelleher—even FAA regulators. The onetime corporate counsel-turned-CEO is coming into his own at the helm of Southwest. But his latest challenge is coming up with a way to skirt the FAA’s pesky “slot” system, designed to limit air traffic by rationing takeoffs and landings. Kelleher has a business to run. So he embarks on a crazy plan to snag a few extra slots for Southwest. It may not work, but one thing’s certain: it will be a whole lot of fun. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! ButcherBox - Just go to butcherbox.com/BW . That’s a package of FREE bacon in every box for the life of your subscription when you go to butcherbox.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 05.07.2021
    24 MB
    25:46
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    Encore: Southwest vs American Airlines | The Darling of Deregulation | 4

    As deregulation dawns, Southwest Airlines’ founder and CEO are locked in a power struggle. In the middle is Herb Kelleher, Southwest’s corporate attorney. And after 18 months serving as a punching bag for the company’s top brass, he’s had enough. But as Southwest deals with a succession crisis, American Airlines is facing another emergency. It needs money, fast. The company is cash-poor after investing in its proprietary online reservation system, SABRE. The situation is so dire CEO Al Casey turns to a drastic option — moving the company’s headquarters from its homebase in New York City to Dallas. Just as American is getting a financial lift, Southwest takes a nosedive. Deregulation has the company eyeing expansion routes, but the powers that be will do anything to stop it. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Ping Identity - Head to pingidentity.com to learn more. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 30.06.2021
    20 MB
    21:44
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    Encore: Southwest vs American Airlines | Aviation Cyber Wars | 3

    The computer age is on the horizon, and American Airlines has a secret weapon: SABRE. Sure, the airline is top of the heap under the current pen-and-paper reservation system — the one where travel agents use a massive phonebook to look up flights, then call individual airlines to book a ticket. But they’re tired of playing phone tag. The American Society of Travel Agents has plans to roll out a new electronic system, one that could force American to lose its unofficial preferred status. The company has to get its system to market first — and its leaders have to convince the travel agencies to get onboard. But there’s a much bigger threat looming on the horizon, one that could give a big boost to upstart rivals like Southwest Airlines. Deregulation is coming, and when it does it will change everything. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Fiverr - Get 1 free year and save 10% on your purchase on Fiverr Business with promo code WARS. Just go to fiverr.com/business , and don't forget promo code WARS. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 28.06.2021
    24 MB
    25:17
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    Encore: Southwest vs American Airlines | Dogfight Over Dallas | 2

    Baniff and Southwest battled in court for domination over the skies. Southwest came out on top for a little while, but Baniff pushed back with prices Southwest just couldn't beat. The only way Southwest could fight back was to give the mostly male, mostly businessmen clientele something they couldn't refuse: free booze. For the first time ever, Southwest is in the black. With Baniff tamed, there's more turbulence. This time, it's a national airline. American Airlines is here to play. Please note, this episode originally aired in 2018. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Volcanic Retail - Visit volcanicretail.com to get started for FREE today! NetSuite - Get special financing at netsuite.com/WARS . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 23.06.2021
    24 MB
    25:40
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    Encore: Southwest vs American Airlines | Clearing the Runway | 1

    In Texas in the 1960s, Rollin King had a crazy idea. He wanted to create a no-frills airline service that served San Antonio, Dallas and Houston. All he and his lawyer had to do was convince the Federal Regulations Bureau that they had no jurisdiction on flights that never left Texas. Of course getting Southwest off the ground would have been a lot easier if they had any planes… Please note, this episode originally aired in 2018. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Podium - Get started free today at podium.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 23.06.2021
    5 MB
    05:21
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    Introducing: One Hundred Percent with Marcus Lemonis

    One Hundred Percent with Marcus Lemonis is a little bit of a masterclass, a cocktail party and a Sunday drive all wrapped up into 30 minutes with an audience invited to listen in. Marcus values family, community, character and ethics and helps small business owners who need his guidance and investment. His process is very personal and provides valuable insight through his ability to identify both problems and solutions. For years he has transformed the trajectory of businesses and the lives of its founders. Listeners will get to enjoy fun and unfiltered conversations centered around mentoring entrepreneurs. The entrepreneurs that Marcus invites onto the show are creating products or services that will impact the world for the better. In each episode, listeners will meet the most exciting generation of business owners, including Charles Barkley, Kathy Ireland, Al Roker and Nicole Miller, and all the innovative ventures coming to and disrupting the market. Marcus talks to CEOs, entrepreneurs, inventors and all kinds of new leaders in the only way he knows how, it gets personal. They also talk about something successful people rarely reveal, what they need to take their success to the next level. Marcus and the guest explore that question in an effort to solve that puzzle.. Listen Here: wondery.fm/OHP_BusinessWars . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 21.06.2021
    24 MB
    25:29
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    Food Delivery Wars | Can Food Apps Ever Deliver Profits? | 5

    In the wake of the unexpected jolt of the COVID-19 pandemic, food delivery app businesses are looking for stability and profitability any way they can find it. With Uber’s purchase of Postmates and DoorDash buying Caviar, consolidation has become all the rage. And the apps are diversifying into prescription fulfillment, groceries, and third-party logistics. But the razor-thin profit margins, rising costs of doing business, and withering relationships with labor and restaurants are taking their toll. We’re joined by Preetika Rana, a technology reporter at The Wall Street Journal to discuss how these app companies plan to be the last one standing in the food fight. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! ZipRecruiter - Try ZipRecruiter FOR FREE at ziprecruiter.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 16.06.2021
    28 MB
    29:36
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    Food Delivery Wars | Just Deserts | 4

    It's July 2019. DoorDash is finally bigger than Grubhub, but it's coming under fire for pocketing tips from its drivers. Now DoorDash needs to rehab its image, or risk losing customers to its competitors. When a California proposition threatens to alter how food delivery companies classify their drivers, DoorDash and Uber join forces to fight it. Six months later, the pandemic marks a boon for food delivery companies, but can the boost last? Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 14.06.2021
    29 MB
    30:43
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    Food Delivery Wars | Deliver or Die | 3

    It's December 2014, and Grubhub's Matt Maloney is feeling the heat. Competitors are eating away at his market share, so he decides to change direction. Grubhub finally starts delivering food with its own drivers. But will it be enough to outpace the other fast-growing upstarts? DoorDash, meanwhile, struggles to raise funds at a steep valuation. And the company comes under fire for some less than savory business practises. Postmates has cornered the high-end market and Uber Eats expands from an Uber feature to a standalone app. But angry drivers threaten the entire food delivery business model. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! OurCrowd - The OurCrowd account is FREE, just go to ourcrowd.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 09.06.2021
    24 MB
    25:48
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    Food Delivery Wars | Who's The Boss? | 2

    It's 1990 in Champaign, Illinois, and 15-year-old Tony Xu is washing dishes in the Chinese restaurant his mother manages. He wants to help people like his Mom, but it'll be many years before he hits on his solution for small businesses. Across the Atlantic, Bastian Lehmann forgets his snowboard while moving house. He can't find a way to get it shipped to him cheaply, and the idea for Postmates is born. Meanwhile, Grubhub founders Matt Maloney and Mike Evans have decided local pizza should be as easy to find online as apartments. And eventually, Uber’s Travis Kalanick will recognize that food delivery is the next logical step in his booming transport empire. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Our Crowd - You can get in early on Moodify and other unique opportunities at ourcrowd.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 07.06.2021
    26 MB
    27:20
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    Food Delivery Wars | Hot Ticket | 1

    It's December 2011 in San Francisco. Bastian Lehmann is getting ready to launch his courier app, Postmates. But when he and his co-founders discover people want food delivered, not objects, they pivot to a business already cornered by Grubhub. Meanwhile, 30 miles away in Palo Alto, a business school student called Tony Xu is trying to figure out how to help a small macaroon shop fulfill delivery orders. His solution? DoorDash. Along with UberEats and Postmates, it will help pioneer the gig economy—and change the restaurant business forever. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 02.06.2021
    22 MB
    23:49
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    Encore: WWF vs WCW | How AEW Dynamite Reignited the Wrestling War | 7

    WWE might have thwarted WCW’s effort to claim the pro wrestling crown, but after 20 years of unchallenged supremacy, a new competitor has entered the ring. Bankrolled by a billionaire sports owner and airing weekly on TNT, All Elite Wrestling is, in many ways, the second coming of WCW. But have they learned the lessons of their dearly departed predecessor? And how will Vince McMahon respond to this new threat to his kingdom? We’re joined by former WWE writer and comedian Matt McCarthy to discuss this new wrestling war and what WWE will look like without Vince McMahon at the helm. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 31.05.2021
    30 MB
    32:01
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    Encore: WWF vs WCW | Down for the Count | 6

    It’s 1998 and the slugfest between Vince McMahon’s WWF and Ted Turner’s WCW is reaching a critical juncture. McMahon’s on a mission to pull wrestling fans back to his TV shows with a strategy focused on maximum controversy. And to help him in his mission, he’s getting back-up from a high-flying TV executive and a bunch of Wall Street bankers. WCW chief Eric Bischoff is determined to stop WWF’s comeback at all costs. But he’ll soon discover that his most dangerous enemy isn’t McMahon — it’s the executives on his own team. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! ZipRecruiter - Try ZipRecruiter for FREE today. Go to ziprecruiter.com/BW ! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 26.05.2021
    26 MB
    27:52
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    Encore: WWF vs WCW | Shock Tactics | 5

    It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business. It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family audience, another that will seek to capture the young males who crave more violent and outrageous entertainment than the WWF offers. But Vince McMahon has a plan of his own. He’s going to push the WWF in a new direction by embracing controversy. But it’s a strategy that will put him on a collision course with the cable network the WWF depends on for its survival. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 24.05.2021
    26 MB
    28:07
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    Encore: WWF vs WCW | New World Order | 4

    It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention. WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is dropping spoiler bombs, luring away WWF’s top wrestlers and trashing the WWF brand. And as WCW gains momentum, Bischoff is plotting a killer blow – a shock role reversal that will force WWF boss Vince McMahon to rethink how his wrestling promotion works. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Podium - Get started for FREE today at podium.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 19.05.2021
    26 MB
    28:01
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    Encore: WWF vs WCW | Prime Time | 3

    It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans. But the WWF is in no position to fight back. It’s struggling to keep the lights on, there’s discontent among its roster of wrestlers, and Vince McMahon is preoccupied with staying out of prison. And now Turner wants to deliver a killer blow. A new Monday night wrestling show that will go head to head with the WWF’s flagship TV program Monday Night Raw. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! ZipRecruiter - Head on over to ZipRecruiter.com/BW today to try ZipRecruiter for FREE. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 17.05.2021
    27 MB
    28:58
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    Encore: WWF vs WCW | Bulking Up | 2

    It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation. The scandal will leave WWF stuck in damage control mode as it fights to stem the losses from falling TV ratings, ticket sales, and pay-per-view buys. Meanwhile, Ted Turner’s trying to get World Championship Wrestling fighting fit with help from a former Pizza Hut regional manager, a self-proclaimed Cowboy, and a back-up announcer who wants to bring wrestling to Disney World. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Fundrise - Go to fundrise.com/BW today. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 14.05.2021
    30 MB
    31:23
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    Sponsored: Small Business Stories | Columbia Sportswear | 2

    This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small. It’s 1970 and Gert Boyle’s life is in ruins. Her husband’s just died, and now, as a middle-aged stay-at-home single mom, she’s become the boss of the family’s debt-ridden outerwear company. No one – herself included – thinks she can save the business. But she’s about to find an inner strength that will enable her to yank the business back from the cliff’s edge and haul it straight to the summit. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 12.05.2021
    29 MB
    31:10
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    Encore: WWF vs WCW | Titan Rising | 1

    It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory. But that’s all about to change. Vince McMahon has just taken over the World Wrestling Federation, and he wants war. He’s on a mission to crush all opposition and establish the WWF as the only wrestling game in town. But his assault on the wrestling status quo will also make him a powerful enemy: cable TV mogul Ted Turner. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 11.05.2021
    30 MB
    31:55
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    Sponsored: Small Business Stories | Domino's Pizza | 1

    This episode is brought to you by Wondery in partnership with Dell Technologies. In honor of small businesses, we're featuring inspiring stories of successful companies that started out small. It’s 1961 and Tom Monaghan is about to drop out of college and put his all into the hole-in-the-wall pizzeria he founded with his brother. But the recipe for success is going to prove elusive. To make it, he’ll have to overcome flaky business partners, a devastating fire, and run-ins with debt collectors. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 10.05.2021
    24 MB
    26:01
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    Vaccine Wars | Big Pharma's Big Gamble Pays Off | 7

    BioNTech, Moderna, Johnson & Johnson, AstraZeneca. These companies are now household names thanks to their COVID-19 vaccines. The gambles these businesses took are paying off. The pharmaceutical giants are in line to profit heavily from their life-saving work, but the system of distributing the vaccines has seen its fair share of hiccups and controversy. We spoke to Annalisa Merelli, a healthcare reporter for Quartz about the pandemic, the economic effects of the vaccine rollout and the current surge in COVID cases in India. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Fiverr - Just go to fiverr.com/business and don't forget promo code WARS. OurCrowd - Your OurCrowd account is FREE, just go to ourcrowd.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 05.05.2021
    32 MB
    33:56
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    Vaccine Wars | Arms Race | 6

    It’s late 2020 and the first vaccines are going into arms across the world. With supplies tight, the nations of the world are pushing and shoving to get their shots, and investors are salivating at the thought of the profits to be made now that humanity’s got Covid’s on the run. But this virus isn’t going down without a fight. And in South Africa, one geneticist is about to make an alarming discovery. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Expensify - Visit expensify.com/BW to get started with a FREE trial. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 03.05.2021
    30 MB
    31:16
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    Vaccine Wars | Trials and Tribulations | 5

    It’s fall 2020 and the world’s waiting for the first results from the vaccine trials. But as the moment of truth nears, the pressure on the vaccine makers intensifies. And while AstraZeneca and Johnson & Johnson get hit with curveballs, Pfizer finds itself caught in the crossfire of the U.S. Presidential election. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! ZipRecruiter - Try ZipRecruiter FOR FREE at ziprecruiter.com/BW . NetSuite - Schedule a FREE Product Tour at netSuite.com/WARS . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 28.04.2021
    27 MB
    29:01
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    Vaccine Wars | Warp Speed | 4

    It’s summer 2020 and with Covid infections surging across America, the Trump administration’s ready to spend billions to get a vaccine fast. For vaccine makers — who face the enormous costs of rapidly upscaling manufacturing and pushing their shots through large-scale human trials — the government funding is a lifeline. But as the push to create vaccines hits warp speed, there’s a growing need to reassure the public that science, not politics, is in the driver’s seat. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Butcher Box - For a limited time, ButcherBox is offering new members a free Essentials Bundle in their first box– That’s 3 lbs of chicken breast, 2 lbs of pork chops, and 2 lbs of ground beef all for FREE in your first box! Just go to butcherbox.com/BW . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 26.04.2021
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    28:52
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    Vaccine Wars | Long Shot | 3

    It’s February 2020 and drugmaker Moderna’s sprinting ahead – its Covid vaccine is already poised to enter human trials. But Moderna and its rivals know plenty of vaccines never make it out of trials alive. It’s also going to take a lot of manufacturing muscle to inoculate the world. All of which costs a lot of moolah. And if the vaccine makers can’t secure a deep-pocketed partner in time, they’re going to get disqualified from the race. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 21.04.2021
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    29:10
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    Vaccine Wars | The Hype Cycle | 2

    It’s 25 years before the pandemic and at the University of Pennsylvania a Hungarian biochemist is fighting a one-woman campaign to figure out how to create mRNA vaccines. But no one wants to fund her research and every lab rat she injects with mRNA dies. Now, she must decide between her career and her belief in mRNA’s medical potential. And her choice will change the world. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 19.04.2021
    26 MB
    27:20
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    Vaccine Wars | This is Not a Drill | 1

    It’s early January 2020, and a mysterious new virus is overtaking the city of Wuhan, China. At first the outbreak barely makes the news, but as the threat comes into focus, scientists spring into action to make a vaccine. But the outlook’s grim – vaccines take years to create, test and approve. No one expects one to arrive anytime soon. But for two ambitious biotech start-ups, this is a chance to show the world what their cutting-edge tech can do. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 14.04.2021
    22 MB
    23:31
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    KFC vs Chick-fil-A | The Fried Chicken Future | 7

    After decades in KFC’s shadow, Chick-fil-A rode a wave of chicken sandwich obsession to industry dominance. But for how long? Will consumers tire of the relative simplicity of fried chicken in between two pieces of bread? For more on the emergence of the chicken sandwich as fast food’s favorite son, we speak to Nick Wiger — writer, comedian, and host of the Doughboys podcast. Wiger gets to the bottom of the chicken trend, speculates on what’s next at the drive-thru, and discusses whether or not plant-based protein has a place on the menu. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 13.04.2021
    22 MB
    23:46
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    David Brown on The Art of Business Wars | 7

    Our new book, The Art of Business Wars, takes fans through stories they've heard on Business Wars and some that are completely new. Host David Brown is joined by Next Big Idea's Rufus Griscom to discuss how the book came together, what makes a great Business Wars story, and preview some of the never-before-seen rivalries sure to thrill long-time listeners. The Art of Business Wars is available now from all major booksellers. https://podcasts.apple.com/us/podcast/the-next-big-idea/id1482067226 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 12.04.2021
    22 MB
    23:09
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    KFC vs Chick-fil-A | Sandwichmania | 6

    It’s the the early 2000’s and the animal rights group PETA accuses KFC of cruelty in their poultry processing and creating “Frankenchickens.” As KFC revenues tumble, Chick-fil-A surges ahead, cultivating fanatic customers with opening day parties and lavish food giveaways. But when President Dan Cathy makes controversial remarks against same-sex marriage, Chick-fil-A becomes a battleground. Meanwhile, Popeyes new CEO reverses the chain’s long downward slide by returning the company to its Louisiana roots. He introduces snappy new advertising and Cajun recipes, including the company’s first fried chicken sandwich. Rising to the challenge, Chick-fil-A attacks their rival with some savvy twitter swordplay over whose sandwich reigns supreme. The ensuing social media frenzy inspires a nationwide rush on both chains, but KFC is left out in the cold. Then the great sandwich wars of 2019 help bring about a shocking upset in the world of southern fried fowl, just as all the players begin to plan for a more sustainable, less meat-heavy future. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 07.04.2021
    25 MB
    26:42
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    KFC vs Chick-fil-A | The Colonel’s Last Stand | 5

    It’s the 1970’s and Kentucky Fried Chicken has yet another new owner: Heublein, the company known for introducing Americans to Smirnoff’s vodka. But KFC brand ambassador Harland Sanders creates a PR fiasco by accusing his new corporate bosses of letting standards slide and ruining the company. As the recession and Sanders wrath hammer revenues, the chain radically changes course, and commits to a “Re-colonelization,” reinstating many of Sanders’ original recipes, and reinvesting in its disenchanted franchisees. Kentucky Fried Chicken surges just as Chick-fil-A makes a series of fatal errors; they lose millions in a marketing misstep, and take on debt to expand rapidly in shopping centers. As the recession deepens, and consumers as well as developers shun malls, Chick-fil-A faces financial ruin. Meanwhile, Popeyes has his own debt-fueled misadventures. Owner Al Copeland leans hard into the 1980s junk bond market and attempts to catch up with KFC by leveraging a hostile takeover of Church’s Fried Chicken, with fatal results. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 06.04.2021
    4 MB
    04:38
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    The Art of Business Wars Lesson 4: Positioning

    oo often in business, taking two positions is the same as taking none. You can only carve out one at a time — so choose wisely. To read more lessons from The Art of Business Wars and to order your copy, visit wondery.com/the-art-of-business-wars . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 05.04.2021
    22 MB
    23:41
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    KFC vs Chick-fil-A | The Henhouse Heats Up | 4

    It’s the late 1960s and Kentucky Fried Chicken’s new owner takes the rapidly expanding franchise public. America’s hottest new IPO makes dozens of employees instant millionaires, but not Harland Sanders, who sold his company for cash. Now brand ambassador, Sanders regrets his decision and attempts a coup. As civil war rages at Kentucky Fried Chicken, diner owner Truett Cathy in Georgia makes a life-changing decision: to open his own restaurant chain in the brand new frontier of the American shopping mall. But while Kentucky Fried Chicken and Chick-fil-A focus on growing their fiefdoms, a young donut shop owner in New Orleans turns his attention to creating the perfect spicy fried chicken recipe, and finds inspiration for its name from an unlikely source: a movie about an aging cop called Popeye Doyle. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Pre-order our new book The Art of Business Wars now before it is released on April 13. Support us by supporting our sponsors! ZipRecruiter - Try ZipRecruiter FOR FREE at ZipRecruiter.com/BW. NetSuite - Let NetSuite show you how they’ll benefit your business with a FREE Product Tour at NetSuite.com/WARS . See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 31.03.2021
    24 MB
    25:40
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    KFC vs Chick-fil-A | The Birth of the Bucket | 3

    It’s the 1950s in Kentucky and Harland Sanders faces bankruptcy once again. 65-years-old, broke, unemployed and desperate, he barnstorms the country, living out of his car, selling his secret fried chicken recipe to restaurant and diner owners. Franchising is a new concept and it’s hard going, but Sanders makes an invaluable convert of Pete Harman, a Utah restaurateur, who becomes his first franchisee. Harman creates the icons of the Kentucky Fried Chicken brand, including its name, and becomes a lifelong champion of the company. Meanwhile in Atlanta, a local airline presents Truett Cathy with a surplus of boneless chicken, which he slips into a bun and turns into pure southern fried chicken gold. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 29.03.2021
    20 MB
    20:59
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    KFC vs Chick-fil-A | Fast Fists and Failure | 2

    It’s the 1900’s and a young Harland Sanders learns how to cook out of sheer necessity when his widowed mother leaves him at home to care for his younger brother and sister. Crushing poverty prompts his mother to loan him out as a field hand when he’s just twelve, and from then on he’s on his own. He labors as a farmworker, a blacksmith’s helper, and a railroad fire stoker. Eventually Sanders bamboozles his way into a career as a correspondence course lawyer, only to lose his practice due to his fiery temper and tendency towards violence. Meanwhile, as the nation sinks into a depression, poverty leaves scars and forges ambition in eight-year-old Truett Cathy. He learns to cook in the family’s boarding-house in Atlanta, and contributes desperately needed cash with a thriving coca-cola stand and newspaper delivery route. As his family’s finances worsen, they end up in the city’s first housing project, and Truett’s father teaches his son hard lessons at the end of a razor strap. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 24.03.2021
    22 MB
    22:56
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    KFC vs Chick-fil-A | Guns, Guts, and Gravy | 1

    It's the Great Depression, and in one of Kentucky’s toughest corners, Harland Sanders defends his gas station business with sheer moxie and a loaded shotgun. He expands it into a thriving motel and restaurant, but impatient tourists balk at long wait times for his most popular dish — fried chicken. Eager to woo customers, Sanders risks life and limb experimenting with a new kitchen invention and creates a hit secret recipe. Along the way, he discovers a unique marketing gimmick: dressing up like a Kentucky Colonel from the frontier days. Meanwhile in the post-war boom a young devout Christian named Truett Cathy opens a diner with his brother in Atlanta. Soon enough his company, Chick-fil-A, will hit KFC right where it hurts, in between two buttered buns. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 22.03.2021
    20 MB
    21:49
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    Late Night Wars | Late Night for the TikTok Generation | 7

    Since the disruption of the broadcast viewing experience, late night comedy has gone through some growing pains. It’s no longer must-see TV, but late night water cooler moments remain as fiery political segments go viral online. For more on how the late night landscape has shifted since Johnny Carson’s exit from The Tonight Show, we speak with Meredith Blake, an entertainment reporter at the Los Angeles Times who covers television. Blake lays out how the internet, streaming and a push for more diversity has changed the face of late night. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 17.03.2021
    28 MB
    29:46
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    Late Night Wars | Late Night Stars Collide | 6

    Jay Leno takes it on the chin from NBC when the network informs him his future as Tonight Show host has a looming shelf life. He needs to hand the keys to Conan O’Brien, who doesn’t want to be stuck in the 12:30 slot forever. As Letterman’s ratings at CBS decline, NBC makes a bizarre decision to keep its hosts happy and in the family. It’s a decision that backfires in every possible way. The fallout will spark the last, devastating shake up in the late night wars, as the battlefield goes through radical changes. Technology and taste never sleep, and the networks—and the hosts—are forced to redefine themselves as the industry moves toward the future. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 15.03.2021
    28 MB
    29:47
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    Late Night Wars | A Darker Night Ahead | 5

    CBS makes David Letterman a very attractive offer to leave NBC—a move he’s very willing to make—but his long-time network is desperate to keep him. So desperate they dangle the prize that Letterman felt he deserved all along—the Tonight Show. That doesn’t sit well with Tonight host Jay Leno, who takes a major defensive stance to hang on to the position he worked so hard to get. And in the wake of the Letterman struggle, an unknown talent emerges into the late night stratosphere—Conan O’Brien. He brings a unique, fresh appeal and his own set of rules as the networks battle for ratings, and audiences get finicky. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 10.03.2021
    25 MB
    26:15
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    Late Night Wars | There Goes Johnny! | 4

    When longtime Tonight Show host Johnny Carson shocks NBC with the surprise announcement of his departure, Jay Leno is anointed as the next host of the network’s flagship franchise. But there’s a problem: after a decade hosting Late Night at 12:30, David Letterman thinks Carson’s job should be his. Getting passed over is unacceptable to Letterman, and he’s going to exact a painful revenge on NBC. And Leno’s firebrand manager Helen Kushnick is going to feel the backlash of her scorched earth policy in dealing with NBC brass. Their reaction will bring Leno’s career to the brink of destruction. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 08.03.2021
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    27:26
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    Late Night Wars | Late Night Explodes | 3

    Johnny Carson – the man who defined the Tonight show – is nearing retirement. But NBC has yet to settle on an heir. And that sets the stage for one of the most painful moments for the late night rivals battling for the throne. It will prove enormously embarrassing for Carson, Leno and Letterman. And they will vent their sentiments on stage. Meanwhile, Arensio Hall, a young, black comedian, is blowing past all of them, and posing the first serious challenge to Carson. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 03.03.2021
    24 MB
    25:48
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    Late Night Wars | The Dawn of Tonight | 2

    The late night saga begins in the uncharted wilderness of after-hours programming. In the early 1950s, an era when television broadcasting literally stops at 11:00 p.m., NBC dares to push the envelope with something called the Tonight Show. It works. It seems insane, but American audiences are ready to stay up--and advertisers are ready to spend big money to reach that audience. In the wake of Tonight’s success, CBS and ABC are left in the dust. But they’re determined to grab a slice of that valuable late night pie as the war begins for ownership of the midnight hour. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 01.03.2021
    29 MB
    30:31
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    Late Night Wars | The Stars Realign | 1

    The cutthroat evolution of late-night talk shows is a long and fierce battle for advertising riches, ratings and sheer egotistical triumph. It’s the early 1980s and NBC’s Tonight Show is the unbeatable standard in its class, and its long-time host Johnny Carson the indisputable god of late night. Hosts David Letterman, Jay Leno and later Conan O’Brien all worship Carson. Each of them desperately covets the Tonight Show seat and will stop at nothing to get it. As fickle audiences demand increasingly cutting-edge entertainment after dark, the fight to win late night will be redefined. And it will be ugly. Pre-order our new book The Art of Business Wars now before it is released on April 13. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! Pitney Bowes - Go to pb.com/BW to access this special offer for a FREE 30-day trial PLUS a FREE 10-pound scale to get started. Sunday - Visit GETSUNDAY.COM/BW to get $20 off your custom lawn plan at checkout! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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  • 24.02.2021
    22 MB
    23:35
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    Estée Lauder vs L'Oréal | How Influencers Are Changing the Beauty Industry | 7

    As the beauty business shifts towards boutique brands and upstarts, traditional titans of the industry like L'Oreal and Esteé Lauder are struggling to maintain a foothold. At the center of this cultural shift are beauty influencers, who are reaching a new wave of savvy, socially conscious consumers. For more on how they’re reshaping the landscape, we speak with Arabelle Sicardi, an industry strategist and trend forecaster for over a decade and author of the upcoming book The House of Beauty. Sicardi lays out what’s driving the shift and how a historically white industry aims to adapt to a new generation of consumers hungry for diversity. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars . Support us by supporting our sponsors! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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